Sr Product Marketing Manager, Lifecycle

$105,750 - $220,000/Yr

Yahoo Holdings - Moffett Field, CA

Full-time - Mid Level

Hybrid - Moffett Field, CA

About the position

The Sr Lifecycle Marketing Manager at Yahoo Mail is responsible for driving customer engagement and retention strategies, focusing on optimizing the customer journey from acquisition to long-term loyalty. This role requires a blend of product management and lifecycle marketing expertise, with a strong emphasis on data analysis and measurable results. The ideal candidate will lead cross-functional teams to achieve growth targets and enhance the overall customer experience through effective marketing strategies.

Responsibilities

• Create and execute comprehensive lifecycle marketing strategies that increase customer retention, loyalty and revenue.
• Design and manage customer segmentation and targeting strategies to optimize the customer journey.
• Develop and execute marketing campaigns, including on-product campaigns, newsletters, and triggered messages that increase frequency and reduce churn.
• Collaborate with cross-functional teams, including product, design, CRM and analytics, to develop and execute initiatives, ensuring a seamless customer experience across all touchpoints.
• Monitor, analyze and report campaign performance to optimize results and ROI.
• Gather and analyze customer feedback to inform marketing strategies and identify opportunities for improving the customer experience.
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Minimum 9 years of experience in product marketing, preferably with a focus on lifecycle marketing and/or software products.
• Proven track record of developing and executing successful lifecycle campaigns.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.
• Experience working in a fast-paced, collaborative environment and managing multiple projects simultaneously.
• Proficiency in marketing automation tools, CRM systems, specifically Zeta, and analytics platforms.
• Extremely organized and can manage multiple projects at the same time.
• Has an entrepreneurial mindset.

Benefits

• Healthcare
• 401K savings plan
• Company holidays
• Vacation
• Sick time
• Parental leave
• Employee assistance program