Sr Product Marketing Manager, Lifecycle

$105,750 - $220,000/Yr

Yahoo Holdings - Richardson, TX

Full-time - Mid Level

Hybrid - Richardson, TX

About the position

As a Lifecycle Marketing Manager at Yahoo Mail, you will play a pivotal role in enhancing customer engagement and retention strategies. This position is designed for a strategic thinker with a robust background in lifecycle marketing and product management. Your primary focus will be on optimizing the customer journey from acquisition to long-term loyalty, ensuring that users have a seamless and engaging experience with Yahoo Mail. You will be responsible for designing, implementing, and optimizing scalable lifecycle campaigns that cater to various user segments and life stages. Your efforts will directly contribute to boosting retention and revenue growth for the product. In this role, you will collaborate with cross-functional teams, including product, design, CRM, and analytics, to develop and execute initiatives that enhance the customer experience across all touchpoints. You will monitor, analyze, and report on campaign performance, using data-driven insights to optimize results and return on investment (ROI). Additionally, you will gather and analyze customer feedback to inform marketing strategies and identify opportunities for improving the overall customer experience. Your ability to build and maintain a deep understanding of customer behavior, preferences, and needs will be crucial in informing your marketing strategies and ensuring that they resonate with users. The ideal candidate will possess strong analytical skills, excellent communication abilities, and a hands-on approach to leading projects. You will be expected to manage multiple projects simultaneously in a fast-paced environment, demonstrating your organizational skills and entrepreneurial mindset. This role is not just about executing campaigns; it’s about driving measurable results and creating an outstanding product engagement program that keeps users coming back to Yahoo Mail.

Responsibilities

• Create and execute comprehensive lifecycle marketing strategies that increase customer retention, loyalty and revenue.
• Design and manage customer segmentation and targeting strategies to optimize the customer journey.
• Develop and execute marketing campaigns, including on-product campaigns, newsletters, and triggered messages that increase frequency and reduce churn.
• Collaborate with cross-functional teams, including product, design, CRM and analytics, to develop and execute initiatives, ensuring a seamless customer experience across all touchpoints.
• Monitor, analyze and report campaign performance to optimize results and ROI.
• Gather and analyze customer feedback to inform marketing strategies and identify opportunities for improving the customer experience.
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Minimum 9 years of experience in product marketing, preferably with a focus on lifecycle marketing and/or software products.
• Proven track record of developing and executing successful lifecycle campaigns.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.
• Experience working in a fast-paced, collaborative environment and managing multiple projects simultaneously.
• Proficiency in marketing automation tools, CRM systems, specifically Zeta, and analytics platforms.
• Extremely organized and can manage multiple projects at the same time.
• Has an entrepreneurial mindset.

Benefits

• Healthcare
• 401K savings plan
• Company holidays
• Vacation
• Sick time
• Parental leave
• Employee assistance program