Sr. Product Marketing Manager, Luxury Stores

$128,600 - $212,600/Yr

Amazon - New York, NY

Full-time - Mid Level

New York, NY

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Sr. Product Marketing Manager for Luxury Stores at Amazon is responsible for leading the marketing strategy and execution for the launch of new brands, product features, and programs. This role requires an innovative and strategic marketing leader who can thrive in ambiguous situations and is passionate about driving customer acquisition, engagement, and retention in the luxury fashion and beauty space.

Responsibilities

• Lead the marketing strategy and execution for the launch of new brands, product features, and new programs.
• Drive experimentation and capture learnings in critical investment areas, including new selection launches and social strategy.
• Analyze business insights and customer lifecycle data to identify high-potential traffic opportunities.
• Collaborate cross-functionally with product, design, and technology teams to implement innovative marketing strategies.
• Support the customer engagement strategy to achieve the vision of Luxury Stores 2.0.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau for data manipulation
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches.

Nice-to-haves

• Experience using SQL or other analytical tools for data analysis
• Experience with customer segmentation, profiling, and targeting
• 5+ years of experience in product marketing, brand marketing, or Integrated Marketing roles in the luxury or fashion industry.

Benefits

• Competitive salary based on market location
• Equity and sign-on payments as part of total compensation
• Full range of medical, financial, and other benefits