Sr. Product Marketing Manager- Marketing Retention & Growth

First American Financial - Irvine, CA

Full-time - Mid Level

Remote - Irvine, CA

1,001-5,000 employees

Insurance Carriers and Related Activities

About the position

The Sr. Product Marketing Manager for Marketing Retention & Growth at CoreLogic is responsible for developing and executing product marketing strategies that enhance brand visibility and drive sales in the mortgage industry. This role involves collaborating with cross-functional teams to create effective marketing materials, analyze market trends, and support lead generation efforts. The ideal candidate will possess a blend of creative and analytical skills, with a strong focus on customer engagement and product positioning.

Responsibilities

• Develop a deep understanding of Marketing & Retention products and solutions for the mortgage industry and shape the go-to-market strategy to drive revenue.
• Drive sales enablement across solutions by translating technical details into user benefits.
• Support lead generation by defining and executing a successful product marketing strategy in collaboration with marketing teams.
• Analyze mortgage market trends to position products and messaging effectively.
• Support the development of product marketing strategies including content, buyer journey, sales alignment, advertising messaging, and product launches.
• Generate marketing materials utilizing messaging from product leadership across various marketing channels.
• Collaborate with cross-functional teams (design, customer relations, product, sales) to implement marketing strategies.
• Test and refine marketing messaging and strategies based on sales metrics and feedback.
• Evaluate projects using relevant KPIs and customer feedback.
• Engage with customers to gather testimonials and develop case studies to showcase customer successes.

Requirements

• 6+ years of product marketing experience
• B2B product marketing experience
• Excellent oral, written, communication, and organizational skills
• Experience in digital marketing and social media
• Strong desire to learn and be inquisitive
• Skilled and confident content creator for various channels
• Knowledge and experience in the financial tech and/or mortgage industry preferred.

Benefits

• Remote working model or Hybrid Model
• Competitive compensation and benefits
• Career path for continued professional growth
• Access to a world-class self-development portal
• Supportive work environment that values employees.