Sr. Product Marketing Manager- Marketing Retention & Growth

First American Financial - Austin, TX

Full-time - Mid Level

Remote - Austin, TX

1,001-5,000 employees

Insurance Carriers and Related Activities

About the position

CoreLogic is seeking a Product Marketing professional to develop and implement effective product marketing strategies for its Marketing & Retention products in the mortgage industry. This role involves collaborating with cross-functional teams to enhance brand positioning, drive sales, and support lead generation through innovative marketing initiatives.

Responsibilities

• Develop a deep understanding of Marketing & Retention products and solutions for the mortgage industry.
• Shape the go-to-market (GTM) strategy to drive revenue.
• Drive sales enablement by translating technical details into user benefits.
• Support lead generation by executing a successful product marketing strategy.
• Analyze mortgage market trends to position products and messaging effectively.
• Support the development of product marketing strategies including content, buyer journey, and product launches.
• Generate marketing materials across various channels such as landing pages and ad campaigns.
• Collaborate with cross-functional teams to implement marketing strategies.
• Test and refine marketing messaging based on sales metrics.
• Engage with customers to gather testimonials and develop case studies.

Requirements

• 6+ years of product marketing experience in a B2B environment.
• Excellent oral, written, communication, and organizational skills.
• Experience in digital marketing and social media.
• Strong desire to learn and be inquisitive.
• Skilled and confident content creator for various channels.
• Knowledge and experience in the financial tech or mortgage industry preferred.

Nice-to-haves

• Experience with sales enablement tools and techniques.
• Familiarity with data analytics and market research methodologies.

Benefits

• Competitive compensation and benefits package.
• Career path for continued professional growth.
• Access to a self-development portal centered around employee growth.
• Remote working model or hybrid model options.