Sr. Product Marketing Manager, Marketplace

$110,000 - $150,000/Yr

ML Enterprise Corporation - New York, NY

Full-time - Mid Level

New York, NY

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

MoneyLion is a leader in financial technology, dedicated to empowering individuals to make informed financial decisions through personalized products and content. As a Sr. Product Marketing Manager, you will play a pivotal role in shaping the next generation of MoneyLion's products and expanding our community base. This position involves leading the creation and execution of a comprehensive product marketing strategy aimed at driving growth for MoneyLion's financial marketplace, which includes both first-party and third-party consumer products and offers. You will collaborate closely with cross-functional teams, including Product, Engineering, Design, Paid Acquisition, and Lifecycle, to ensure that our products not only meet customer needs but are also positioned effectively in the market. In this dynamic role, you will develop go-to-market strategies and lead cross-functional teams through product launch plans. This includes defining target customer segments, creating compelling value propositions, and evaluating product market fit through customer research. You will keep a close eye on industry trends and the competitive landscape to inform product improvements and customer growth initiatives. Your analytical skills will be crucial as you analyze product performance and market data to make informed recommendations for enhancements. You will also take a data-driven approach to campaign strategy, focusing on impactful customer outcomes and specific KPIs. This position is an excellent opportunity for someone passionate about the FinTech industry, who thrives in fast-paced environments and is eager to contribute to a company that is committed to empowering Americans to make their best financial decisions. The role requires a natural storyteller who can apply a customer-centric approach to build messaging and value propositions for new products, features, and programs. You will be expected to manage multiple projects simultaneously while staying organized and focused on results.

Responsibilities

• Develop comprehensive go-to-market strategies and lead cross-functional teams through product launch plans including audience definition, product positioning, and messaging architecture.
• Define target customer segments and create compelling value propositions for each segment.
• Evaluate product market fit through customer research to find growth opportunities and improve user experiences within our product offerings.
• Keep a pulse on industry trends and competitive landscape to inform product improvements and incorporate learnings into customer growth initiatives.
• Analyze product performance and market data to make recommendations for improvements.
• Take a data-driven approach to campaign strategy focusing investments on the most impactful customer outcomes and specific KPIs.
• Lead and execute in-product promotion strategy to meet business objectives including acquisition, onboarding, engagement, retention and reactivation.

Requirements

• Minimum of 7+ years of Product Marketing experience in the B2C space.
• Experience in FinTech, Marketplace, Banking, Consumer finance, and/or startup environment.
• Strong business acumen with experience in setting quarterly OKRs, aligning business objectives with marketing initiatives and setting KPIs to measure success.
• Experience in stakeholder management with the ability to bring cross-functional teams together to influence product strategy and roadmap planning.
• Ability to manage multiple projects simultaneously with competing priorities/deadlines, while staying hyper-organized.

Nice-to-haves

• Passionate about the FinTech industry and customer-obsessed.
• Natural storyteller with the ability to apply a customer-centric approach to build messaging and value propositions for new products, features and/or programs.
• Results-driven, with a passion for using data to build marketing initiatives that solve business and customer problems.

Benefits

• Competitive salary packages and bonuses
• Comprehensive medical, dental, vision and life insurance benefits
• Equity based compensation
• Wellness perks
• Paid parental leave
• Unlimited Paid Time Off
• Learning and Development resources
• Flexible working hours