Sr. Product Marketing Manager, Media & Entertainment, AWS Product Marketing

$128,600 - $212,600/Yr

Amazon - Seattle, WA

Full-time - Mid Level

Seattle, WA

10,001+ employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Sr. Product Marketing Manager for Media & Entertainment (M&E) at AWS is responsible for defining and driving the marketing and positioning strategy for solutions and services that assist media companies, studios, and sports organizations in accelerating their cloud transformation. This role involves crafting compelling content, engaging with customers, and executing marketing initiatives to enhance customer engagement and service adoption in the M&E sector.

Responsibilities

• Craft & develop compelling stories, content and tools (e.g. presentations, whitepapers, infographics, webinars, customer success stories, product videos) that land our M&E value proposition
• Engage with customers and partners to drive advocacy
• Own content strategy and execution for key communication channels including website, blog, social, on-network promotion, and emails
• Plan and execute marketing initiatives at industry events to showcase M&E messaging, content, keynotes, and breakout sessions
• Collaborate with AWS field support teams to maintain internal sales hubs with the latest industry resources, value propositions, and sales enablement content
• Partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and events) to drive and execute on global marketing initiatives
• Continuously measure and optimize product marketing initiatives

Requirements

• 6+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
• Experience using data and metrics to drive results, and presenting those results to senior leadership

Nice-to-haves

• 5+ years experience in Media & Entertainment industry

Benefits

• Comprehensive health insurance
• 401(k) retirement plan
• Flexible work hours
• Employee discounts
• Career development programs
• Work-life balance initiatives