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About the position
The ideal candidate is a strategic marketer that has an obsession with all things Gen Z. They are relentless using customer anecdotes and behavioral data to shape their strategies and align stakeholders with different business objectives under a common vision. They evaluate communications through the lens of the Gen Z customer and have a hunger for building personalized marketing communications at scale. They have good instincts prioritizing where to invest and where to lean into automated evergreen programs to achieve their objectives. They strive for operational excellence in everything they do and are always scrutinizing current processes to find new ways to serve unique customers more efficiently. They can work extremely effectively in a matrix organization, develop win-win partnerships with other teams and write documents that align key stakeholders to their vision.
Responsibilities
- Develop the growth plan to scale offsite reach for underpenetrated segments.
- Identify channel opportunities outside current evergreen programs that over index in reaching Gen Z customers, focusing on Influencer marketing.
- Define a test, learn and scale approach to grow Prime's penetration for Gen Z and work with appropriate channel partners to implement.
- Partner with the Creators (influencer marketing) team to build Prime engagement and churn reduction programs within existing business partnerships.
- Drive creative excellence in all cross-channel campaign executions targeting specific segments.
- Partner with the retail events team to deliver personalized Prime experiences for specific segments within high valued events.
- Create integrated cross-benefit experiences around relevant cultural events in partnership with other Prime marketing teams.
- Advocate for product prioritizations to enhance the landing experiences for select segments.
Requirements
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
Nice-to-haves
- Experience with customer segmentation, profiling, and targeting
Benefits
- Medical benefits
- Financial benefits
- Equity options
- Sign-on payments
- Comprehensive employee benefits package
