Sr. Product Marketing Manager - Remote

Hologic - Marlborough, MA

Full-time - Mid Level

Remote - Marlborough, MA

Miscellaneous Manufacturing

About the position

The Downstream Service Marketing lead is responsible for all downstream initiatives relating to the growth, development, and execution of Global Services, maximizing Hologic's international service market share and revenue. This role will partner with cross divisional teams, including but not limited to R&D, Business Development, IT, Sales, Operations, Pricing, Finance, and Downstream leads across the franchises. Collaboration with internal partners and additional stakeholders is required to drive alignment on objectives, clear paths to execution, and the delivery of measured outcomes. The role is highly dynamic, requiring strong influence, organizational, and time management skills to effectively execute on multiple projects simultaneously. Essential Duties and Responsibilities include developing, owning, and executing the marketing plan for the Service portfolio to ensure all activities align with the long-term strategic plan to drive Service revenue growth. The individual will develop and execute on SURECARE™ branding initiatives to ensure there is a united strategy on the use of the brand across divisions and global regions. They will be responsible for commercial product launch excellence, product team collaboration, and ownership for all product service offerings. Additionally, the role involves partnering with franchise leads across divisions to establish clear portfolio priorities and create alignment on strategies and tactics to reach service growth objectives. The individual will establish and evaluate key performance metrics and maintain monthly and quarterly metric reports on marketing activities and results, efficiencies, and business impacts including demand generation, content marketing, segmented campaigns, etc. Developing relationships with key customers to deepen understanding of workflows and current and prospective service needs is crucial. The role also requires gaining and utilizing relationships with key opinion leaders to influence and enable tangible service sales and pull insights to strengthen the commercial strategy for continued growth. Regular feedback on service sales performance, market feedback, new target accounts, and ideas regarding service sales growth and new product development opportunities will be provided. Maintaining deep technical knowledge to support the sales force on service product positioning is essential, as well as collaborating on customer success initiatives, including strategies for subscription selling, RENEW service offerings, and overall customer retention for contract-based customers. The individual will also influence organizational capability inclusive of customer success, customer experience, and the commercialization of service offerings.

Responsibilities

• Develop, own, and execute the marketing plan for the Service portfolio to ensure alignment with the long-term strategic plan.
• Develop and execute on SURECARE™ branding initiatives across divisions and global regions.
• Ensure commercial product launch excellence and collaborate with product teams for all service offerings.
• Partner with franchise leads to establish clear portfolio priorities and align strategies to achieve service growth objectives.
• Establish and evaluate key performance metrics, maintaining monthly and quarterly reports on marketing activities and results.
• Develop relationships with key customers to understand workflows and service needs, leveraging key opinion leaders for insights.
• Provide regular feedback on service sales performance and market feedback, including new target accounts and service sales growth ideas.
• Maintain deep technical knowledge to support sales force on service product positioning.
• Collaborate on customer success initiatives, including subscription selling strategies and customer retention for contract-based customers.
• Influence organizational capability related to customer success and commercialization of service offerings.

Requirements

• Bachelor's degree in Business or a scientific discipline; an MBA or other graduate degree is preferred.
• 8+ years of experience in marketing, strategy, sales, or business development role.
• Strong understanding of go-to-market and on-market strategies.
• Experience in global medical device, launch, and pricing.
• Highly accountable with experience managing complex projects with ambitious milestones.
• Ability to absorb complex technical product knowledge.
• Demonstrated competitive and strategic mindset.
• Strong analytic ability.
• Strong project management skills and excellent written and verbal communication skills.

Nice-to-haves

• Experience in consumer and/or patient marketing.
• Experience in medical device marketing.
• Experience with strategically shaping future business direction.
• Experience and passion for driving organizational change.

Benefits

• Annualized base salary range of $123,000 - $205,700, bonus eligible.