Sr. Product Marketing Manager, Security

$128,600 - $212,600/Yr

Amazon - Santa Clara, CA

Full-time - Mid Level

Santa Clara, CA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Sr. Product Marketing Manager for Security at Amazon Web Services (AWS) is responsible for developing targeted messaging and marketing strategies that highlight AWS's capabilities in securing digital transformations, particularly in the context of generative AI. This role involves collaborating with various teams to create compelling content and support marketing campaigns aimed at enhancing customer engagement and service adoption.

Responsibilities

• Develop audience-specific application security messaging, marketing content, and go-to-market materials
• Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, success metrics, and campaign schedule
• Define business metrics, measurement plan, and testing plan for related campaigns
• Work effectively across AWS with groups such as product, digital marketing, sales, business development, and evangelists to achieve business goals
• Develop and support the AWS presence at security conferences helping customers learn how AWS is architected to be the most flexible and secure cloud computing environment available today
• Drive understanding of generative AI security messaging and positioning for AWS
• Build use cases and solutions content
• Develop compelling and strategic customer references, including deep dives on ROI from implementing cloud security strategies and models
• Write compelling content and tools (eBooks, presentations, infographics, webinars, customer success stories, product videos, and more)
• Develop and execute on innovative product marketing activities that reach target audiences effectively
• Partner with other marketing teams (e.g., campaigns, demand generation, field, and event marketing) to drive and execute on global marketing initiatives
• Continuously measure and optimize your product marketing initiatives

Requirements

• 7+ years of professional non-internship marketing experience
• Experience leading go-to-market for consumer software or hardware product launches
• Experience using data and metrics to drive improvements
• 5+ years of relevant work experience in fields such as technical marketing, technical pre-sales, or product marketing/management with a track record in crafting messaging and positioning
• Bachelor's degree in marketing, business, technology, or relevant field of study such as computer science OR 7+ years relevant industry experience in marketing of technical products

Nice-to-haves

• Experience with customer segmentation, profiling, and targeting
• MBA and/or computer science, engineering, technology background
• 5+ year's experience in product marketing for security products
• Experience with generative AI security technologies

Benefits

• Comprehensive medical, financial, and other benefits
• Equity and sign-on payments as part of total compensation package