Sr. Product Marketing Manager, Security

$112,800 - $186,500/Yr

Amazon - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Sr. Product Marketing Manager for Security at AWS is responsible for developing targeted messaging and marketing strategies that highlight how AWS services facilitate secure digital transformations for customers. This role involves creating compelling content and campaigns that resonate with both builder and buyer personas, ultimately driving customer engagement and service adoption.

Responsibilities

• Develop audience-specific security messaging, marketing content, and go-to-market materials
• Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, success metrics, and campaign schedule
• Define business metrics, measurement plan, and testing plan for related campaigns
• Work effectively across AWS with groups such as product, digital marketing, sales, business development, and evangelists to achieve business goals

Requirements

• 7+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs

Nice-to-haves

• Experience with customer segmentation
• MBA and/or computer science, engineering, technology background
• 5+ year's experience in product marketing for security products
• Experience with cloud infrastructure marketing

Benefits

• Flexible work hours and arrangements
• Mentorship and career growth opportunities
• Diverse and inclusive workplace culture
• Employee-led affinity groups
• Ongoing events and learning experiences