Amazon - Santa Clara, CA
posted 6 months ago
Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for AWS and its services. We tell AWS's most important and interesting stories to educate customers about what is possible when you build on AWS. As a Sr. Product Marketing Manager for generative AI Security, you will be part of a team tasked with developing messaging and positioning that highlights how AWS helps customers secure generative AI. You will also help drive the success of generative AI security initiatives across all audiences. You will work with product and sales teams creating compelling content to help customers understand use cases and value propositions, as well as support marketing campaigns that drive customer engagement and service adoption. The ideal candidate has a passion for technology services and translating how technology can be used to secure an organization's data and workloads as they move to the cloud. In this role, you will develop audience-specific generative AI security messaging, marketing content, and go-to-market materials. You will create detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, success metrics, and campaign schedule. You will define business metrics, measurement plans, and testing plans for related campaigns, and work effectively across AWS with groups such as product, digital marketing, sales, business development, and evangelists to achieve business goals. Additionally, you will develop and support the AWS presence at security conferences, helping customers learn how AWS is architected to be the most flexible and secure cloud computing environment available today.