Sr. Product Marketing Manager, Seller Recruitment & Success

$141,400 - $233,800/Yr

Amazon - Seattle, WA

Full-time - Mid Level

Seattle, WA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Sr. Product Marketing Manager for Seller Recruitment & Success at Amazon is responsible for developing and executing the outbound communication strategy aimed at enhancing the onboarding experience for new sellers. This role focuses on creating personalized experiences that guide sellers on their journey to success, leveraging email marketing and analytics to drive results. The ideal candidate will manage cross-functional relationships and ensure compliance with marketing best practices while delivering measurable outcomes.

Responsibilities

• Manage WW stakeholder relationships (e.g. Sales, Product, Tech) to define business requirements, achieve goal alignment and drive adoption
• Leverage data and insights to optimize campaign performance and identify opportunities for improvement at the campaign and program level to drive ROI
• Establish governance and conduct regular audits to ensure all automated marketing emails follow best practices and are compliant with CAN-SPAM regulations, data privacy policies, Amazon legal policies
• Drive robust and detailed measurement and reporting processes to track relevant KPI's
• Deliver recurring business reviews and key insights to stakeholders to inform optimizations and program roadmap

Requirements

• 6+ years of professional non-internship marketing experience
• Experience managing teams
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience driving direction and alignment with cross-functional teams

Nice-to-haves

• Experience working with multiple groups of stakeholders
• Strong B2B email marketing automation experience (e.g., Pardot, Marketo, Eloqua)

Benefits

• Medical insurance
• Financial benefits
• Equity options
• Sign-on payments
• Comprehensive employee benefits