Amazon - Seattle, WA
posted 4 months ago
The Sr. Product Marketing Manager for Social Marketing at Amazon.com Services LLC is a pivotal role within the Global Social Marketing Organization, aimed at enhancing Amazon's presence across various social media platforms. This position is designed for a seasoned marketer with a strong passion for social media marketing and a proven track record in driving value through paid advertising. The primary focus of the Social Marketing team is to leverage all viable social media advertising applications to foster growth for Amazon's businesses. The successful candidate will be responsible for developing a comprehensive social marketing strategy that targets emerging social media apps such as YouTube, Snapchat, and Reddit. In this role, the Sr. Marketing Manager will create and implement effective channel strategies, execute well-structured tests, and roll out successful campaigns while continuously optimizing performance against clearly defined goals. The individual will collaborate directly with external stakeholders from social media platforms to develop new advertising products that will scale Amazon's marketing efforts. This includes launching experiments and managing performance metrics using analytical tools like Tableau. The candidate will also be tasked with crafting a go-to-market plan for these channels and securing alignment from senior leadership. To excel in this position, the candidate must possess extensive experience in digital marketing, particularly in A/B testing, and demonstrate a strong ability to analyze data to make informed recommendations. The role requires a high level of innovation and the capability to drive new programs from conception through execution in a fast-paced and often ambiguous environment.