Verizon Communications - Irvine, CA

posted about 2 months ago

Part-time - Mid Level
Irvine, CA
Telecommunications

About the position

When you join Verizon, you become part of one of the world's leading providers of technology and communications services, transforming the way we connect around the world. Verizon is a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together, lifting up our communities and striving to make an impact to move the world forward. If you're fueled by purpose and powered by persistence, explore a career with us. Here, you'll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife. The Consumer Growth Marketing organization is responsible for creating marketing strategies driven by consumer, industry, and performance insights. Our team leads cross-functional marketing initiatives for the Verizon Consumer Group, creating holistic strategies that consider the entire business and integrated marketing approaches that drive incremental growth for both Mobile and Home. This role on the Acquisition Strategy and Product Marketing team will work closely with business sponsors and Marketing organization teams to develop marketing strategies and plans through execution. The focus of this role will be to develop a strategic vision that achieves desired results for Verizon while influencing cross-functional teams to execute aligned, actionable plans. You will impact the business as a thought leader, creating and driving customer-centric marketing approaches that bring the right message to the right consumer at the right moment in time. You'll strategize, plan, and manage large and small campaigns by analyzing research and insights to build strategic direction, clearly and concisely communicating strategic vision including senior-level presentations, and leading cross-functional teams independently to execute those plans.

Responsibilities

  • Develop clear marketing strategies at contextually relevant moments in time, including creation of strategic briefs that connect target audience buying motivators, product portfolio integration, and impactful consumer messaging across Mobile and Home.
  • Create compelling solutions from our portfolio (network, value prop + perks, products, accessories) that target specific high-opportunity audiences to drive incremental Verizon growth as part of overarching targeted marketing approach.
  • Influence and lead stakeholders across various functional responsibilities and levels of the business to align to new ways of thinking in order to achieve short and long-term goals.
  • Drive strategic thought leadership throughout marketing planning for the Verizon Consumer Group.
  • Develop creative solutions to complex problems through in-depth evaluation of data and situation analyses across various factors.
  • Work independently to manage projects from start to finish: clear conception of strategy and campaign plan, cross-functional coordination to execute on-time, and performance evaluation to refine and optimize future campaigns.

Requirements

  • Bachelor's degree or four or more years of relevant work experience.
  • Six or more years of relevant marketing experience.

Nice-to-haves

  • Experience leading and managing multiple, complex projects simultaneously.
  • The ability to work well with others in large and varied teams.
  • Highly effective communication and presentation skills.
  • An understanding of trends and key business drivers.
  • Presented findings and insights tailored to select audiences (up to and including executives).
  • Experience working with marketing research, research strategy, or consumer research methodologies.
  • The ability to analyze what's important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities.
  • The ability to drive work forward with ambiguity and adaptive change.

Benefits

  • Health and wellness benefits
  • Short term incentives
  • 401(k) Savings Plan
  • Stock incentive programs
  • Paid time off
  • Parental leave
  • Adoption assistance
  • Tuition assistance
  • Other incentives
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