Sr. Product Marketing Manager, Telecom

$141,400 - $233,800/Yr

Amazon - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Sr. Product Marketing Manager for Telecom at AWS is responsible for defining and driving messaging and thought leadership content tailored to the Telecom industry. This role involves delivering customer-centric storytelling across various marketing channels, managing marketing activities for large-scale events, product launches, and customer announcements, and developing programs to educate AWS sales and GTM teams about Telco-specific offerings. The position aims to leverage technology to solve business problems and drive innovation within the Telecom sector.

Responsibilities

• Craft & develop compelling stories, content and tools (e.g. presentations, whitepapers, infographics, webinars, customer success stories, product videos) that land our Telecom value proposition.
• Engage with customers and partners to drive advocacy.
• Own content strategy and execution for key communication channels including website, blog, social, on-network promotion, and emails.
• Plan and execute marketing initiatives at industry events to showcase Telecom messaging, content, keynotes, and breakout sessions.
• Collaborate with AWS field support teams to maintain internal sales hubs with the latest industry resources, value propositions, and sales enablement content.
• Partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and events) to drive and execute on global marketing initiatives.
• Continuously measure and optimize product marketing initiatives.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience in a marketing focused role including customer lifecycle marketing, segmentation reporting, customer funnel analysis, and top-line sales performance
• Experience driving direction and alignment with cross-functional teams
• Experience guiding creative input, development and execution from concept to completion
• Experience presenting metrics and progress to goal to senior leadership

Nice-to-haves

• 5+ years experience in Telecom industry

Benefits

• Flexible work hours and arrangements
• Mentorship and career growth opportunities
• Diversity and inclusion initiatives
• Work-life harmony