Sr. Product Marketing Manager, Traffic/Performance Marketing - Devices, NA Sales & Marketing

$128,600 - $212,600/Yr

Amazon - Seattle, WA

Full-time - Mid Level

Seattle, WA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Senior Product Marketing Manager for Traffic/Performance Marketing at Amazon Devices will focus on optimizing the customer shopping experience across a diverse portfolio of devices. This role involves leveraging customer research and data to construct targeted tests, innovate marketing strategies, and drive web traffic to maximize device sales while improving customer experience. The position requires collaboration with various teams to build automated advertising technology and assess marketing capabilities, ultimately aiming to drive growth for Amazon's Devices business.

Responsibilities

• Develop deep channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders.
• Translate channel insights into test plans, product/feature proposals, and opportunities for optimization.
• Define creative, high quality, and clear product roadmaps based on channel strategy and vision.
• Develop detailed, crisp business requirements and user stories that can be used to create product specifications and architecture for each product and application.
• Manage prioritization and trade-offs among customer experience, performance and operational support load.
• Create buy-in for the product vision both internally and across key partners.
• Proactively identify and resolve issues that may impair the team's ability to meet strategic, financial, and technical goals.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Nice-to-haves

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Benefits

• Full range of medical benefits
• Financial benefits including equity and sign-on payments
• Comprehensive employee benefits package