Sangoma Technologies - Austin, TX
posted 2 days ago
About the position
Join Sangoma Technologies Corporation, a global leader in cutting-edge unified communications solutions! Since 1984, we've been shaping the future of business communications, helping companies of all sizes connect, collaborate, and thrive. From UCaaS to CCaaS, IP phones to cloud-based services, our award-winning products are the secret sauce behind seamless connectivity and collaboration worldwide. We're seeking a Senior Product Marketing Manager to join our passionate team and help take our partner network to new heights. If you love building relationships, smashing quotas, and being part of a fast-growing, innovative company-this could be your perfect role! We seek a marketing visionary who is passionate about Unified Communications as a Service (UCaaS). Do you excel at transforming technical complexity into compelling narratives? If so, this role is your opportunity to shape the future of business communication!
Responsibilities
- Craft and refine compelling narratives and value propositions for CIOs, IT leaders, and decision-makers.
- Develop unique, differentiated product positioning and messaging highlighting key value propositions and competitive advantages.
- Own the messaging playbook, ensuring consistency across web, social, blogs, and events.
- Conduct deep dives into market trends, customer needs, and competitive landscapes.
- Utilize insights from win/loss analyses, market research, and customer feedback to refine strategies and identify opportunities.
- Lead, mentor, and inspire a team of Product Marketing professionals.
- Foster a culture of creativity, collaboration, and results.
- Collaborate cross-functionally with Product, Sales, and Marketing teams to influence product roadmaps and GTM strategies.
- Develop and provide tailored enablement tools, such as sales presentations, battle cards, and training materials.
- Equip sales and customer success teams to communicate product value at every buyer journey stage effectively.
- Represent the brand at events, webinars, and customer briefings, delivering impactful keynotes and demos.
- Collaborate with content, brand, and customer marketing teams to create engaging collateral like eBooks, podcasts, whitepapers, and blogs.
- Plan and execute launches of new products and feature updates, managing cross-functional implementation plans.
- Build strong relationships with industry analysts to shape positive perceptions of the company's solutions.
Requirements
- 10+ years of Product Marketing experience, with 4+ years in Unified Communications, SaaS, CPaaS or CCaaS.
- Proven expertise in messaging, positioning, and influencing decision-makers at the VP/C-suite level.
- Experience with Hubspot and Marketo
- Demonstrated success in developing and executing go-to-market strategies.
- Strong analytical skills to translate data into actionable insights.
- Exceptional storytelling and communication skills, with the ability to distill technical concepts into customer-centric narratives.
- Experience leading high-performing teams in fast-paced, high-growth environments.
- Familiarity with agile workflows and collaborative cross-functional projects.
Nice-to-haves
- MBA or advanced degree in Marketing, Business, or a technical field.
- Experience in the UCaaS space as a vendor, analyst, or direct management within a UC.
- Proficiency in consumer research methods, Excel, or Tableau.
- Exceptional presentation skills and familiarity with data visualization.
Benefits
- Full Benefit Options (Health, Vision, Dental, Long & Short-term Disability) effective after a short waiting period.
- Matching 401K program - 100% match on 4%.
- Flexible Time Off & Company Holidays.
- Entrepreneurial work environment partnered with high-growth career opportunities.
