Workday - Seattle, WA

posted about 1 month ago

Full-time - Mid Level
Seattle, WA
Publishing Industries

About the position

The Product Marketing role at Workday focuses on enhancing user experience as a key differentiator in the enterprise software market. The position involves creating compelling narratives and executing marketing strategies that influence how users interact with Workday's products, particularly in integrating third-party applications. This role is pivotal in shaping the future of workplace technology and requires collaboration across various teams to ensure a cohesive go-to-market strategy.

Responsibilities

  • Craft clear, compelling messaging that resonates with diverse customer personas.
  • Build and maintain strong relationships across product management, sales, customer experience, marketing, and external partners.
  • Partner to build product strategy by bringing customer and market insights into product discussions.
  • Take ownership of end-to-end go-to-market strategy and manage multiple high-stakes projects.

Requirements

  • Minimum of 6-9 years of experience in product marketing, product management, user experience or a related field.
  • Project experience translating complex technical concepts into clear, compelling messaging for a variety of audiences.
  • Demonstrated ability to manage multiple projects simultaneously with strong attention to detail.
  • Experience working cross-functionally in a matrixed organization.

Nice-to-haves

  • Experience leading successful product launches and enablement programs.
  • Familiarity with the enterprise software industry, specifically UX-driven solutions.
  • Strong storytelling and content creation skills.
  • Experience with competitive positioning initiatives.

Benefits

  • Workday Bonus Plan eligibility
  • Annual refresh stock grants
  • Flexible work schedule options
  • Comprehensive benefits package
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