Sr. Product Marketing Manager

Full-time - Senior

About the position

Bloomerang combines the best tools, resources, and people to provide a world-class experience for tens of thousands of nonprofits, allowing them to raise more money and do more good in the world. Our powerful software and stellar customer service have made us the market's highest-rated giving platform. In addition to creating thriving nonprofits, we’re also in the business of creating thriving employees. At Bloomerang, you’ll be a part of a mission-driven culture built on the core values of Simplify, Act, and Care. We know that the key to our success is our people, and we’re proud to be home to some of the most innovative and skilled employees in the workforce today. We are looking for an experienced Senior Product Marketing Manager to lead product marketing for the Volunteer Program in the Bloomerang product portfolio. This role will report to the Director of Product Marketing and partner closely with leadership across Product, Marketing, Sales and Customer Success to develop a go-to-market strategy that meets our product and overall growth objectives.

Responsibilities

• Conduct primary research and optimize product buyer personas
• Document buyer’s journey and create message map
• Craft a product narrative that articulates the value of our solution and how it fits into our broader portfolio message
• Refine positioning and messaging that differentiates from alternative solutions
• Collaborate with cross-functional stakeholders to uncover testimonials, data, and other proof points that reinforce our position and message
• Own product and feature launches and lead cross-functional team to launch readiness
• Work with Sales leadership to develop message training and enablement materials that support the sales motion
• Develop sales enablement materials tailored to the needs of our Channel Partners
• Monitor and update ideal customer profile and product segmentation strategies
• Develop briefing materials and serve as point of contact for industry press and influencers
• Partner with the Market Insights team to monitor the competitive landscape and provide insight and analysis
• Identify our strengths and weaknesses relative to the competition and arm the sales team with the plays and tactics to win
• Partner with Corporate Communications team to create product content such as case studies, videos, website copy and blog posts
• Act as the Subject Matter Expert (SME) for the portfolio, actively contributing to virtual and in-person events through engaging presentations and expert insights
• Support pricing and packaging decisions with research and market insights

Requirements

• 7+ years of product marketing experience along with a strong track record in a SaaS environment
• Proactive individual able to thrive in a fast-paced, multi-task-oriented environment
• Bachelor’s degree in business, marketing, market research or relevant industry experience
• Excellent interpersonal skills and the ability to collaborate and manage cross-functionally
• Strong presentation skills and ability to concisely and clearly communicate ideas
• Demonstrated problem solving and critical thinking skills
• Ability to understand industry concepts and product information and transform into compelling messages and marketing strategies that drive results
• Highest level of professionalism and accuracy when representing the Bloomerang brand

Nice-to-haves

• Knowledge of and experience in the non-profit space
• Knowledge of and experience volunteering or managing volunteers
• Prior leadership experience overseeing individual contributors

Benefits

• Generous health, vision, and dental insurance options
• Free subscription to Bright, a wellness platform that offers live and on-demand fitness, meditation, mindfulness, and nutrition classes
• Competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer Days, 12 paid holidays, as well as paid parental leave
• 401k match to help invest in your future
• Equipment shipped right to your door