Sr Product Marketing Manager

$115,100 - $207,600/Yr

T-Mobile US - Bellevue, WA

Full-time - Mid Level

Bellevue, WA

Telecommunications

About the position

As a Sr Product Marketing Manager at T-Mobile, you will play a crucial role in enhancing digital customer experiences. This position focuses on leading the strategy and implementation of customer-centric digital experiences that align with T-Mobile's brand and customer expectations. You will utilize consumer insights and market data to drive innovative solutions that improve customer satisfaction, increase sales, and optimize costs. This role empowers you to collaborate with cross-functional teams to develop and execute a comprehensive digital strategy, ensuring that T-Mobile remains a leader in delivering exceptional online shopping experiences.

Responsibilities

• Use strong analytical ability to digest end-to-end customer experience across multiple channels and customer touch points.
• Identify experience gaps to understand customer satisfaction and motivation, developing deep insights into customer needs and behaviors.
• Use consumer and market insights to develop hypotheses and create a test-and-learn plan for improving experiences and functionality across key areas in Digital.
• Define the strategy to optimize key digital journeys based on the experience that's right for the customer and aligned to business priorities.
• Challenge current practices and build new methodologies to optimize team efforts.
• Represent the team in key leadership meetings by objectively evaluating new business strategies in a digital-first environment.
• Work with Digital Experience manager and product management to ensure proper reporting is set up to track experiences going to market.
• Responsible for the overall direction, coordination, execution, and operations of projects to enhance the customer experience significantly and bring digital strategy to life.
• Optimize in-market experiences to meet customer needs and channel KPIs through continual testing and adjusting based on customer feedback.
• Build hypotheses and partner with Design, Product, and P&T teams to test assumptions using high-level prototyping, usability/concept, and/or A/B testing.
• Create artifacts needed to set up projects for success, including concept strategy briefs, customer lifecycle maps, consumer research requirements, and test and learn plans.

Requirements

• 7+ years experience delivering customer centric value in frontline (retail/customer care) and/or 7+ years of digital strategic and product vision.
• Bachelor's Degree or equivalent experience in Marketing, Business, Communications, or relevant field such as Computer Science.
• Skilled in User Experience (UX) and Design Thinking.
• Experienced with A/B testing, usability assessments, segmentation, and personalization.
• Experienced with analytics requirements, systems, measurement, and optimization.
• Experienced with marketing strategy and customer journey management.
• Experience developing go-to-market strategies and digital strategy in close cooperation with cross-functional teams.
• Extensive customer interaction experience and customer success storytelling.
• At least 18 years of age and legally authorized to work in the United States.

Nice-to-haves

• Experience in a telecommunications or technology company.
• Familiarity with digital marketing tools and platforms.
• Knowledge of customer experience best practices and trends.

Benefits

• Medical, dental, and vision insurance
• Flexible spending account
• 401(k) plan
• Employee stock grants
• Employee stock purchase plan
• Paid time off and up to 12 paid holidays
• Paid parental and family leave
• Family building benefits
• Back-up care
• Enhanced family support
• Childcare subsidy
• Tuition assistance
• College coaching
• Short- and long-term disability
• Voluntary AD&D coverage
• Voluntary accident coverage
• Voluntary life insurance
• Voluntary disability insurance
• Voluntary long-term care insurance
• Mobile service and home internet discounts
• Pet insurance
• Access to commuter and transit programs