Sr Product Marketing Manager

$136,688 - $205,032/Yr

F5 - Seattle, WA

Full-time - Mid Level

Seattle, WA

Professional, Scientific, and Technical Services

About the position

The Sr. Product Marketing Manager at F5 is responsible for understanding target customers and market dynamics to effectively promote and position F5's application delivery, central management, and automation products. This role involves crafting product messaging, coordinating with cross-functional teams, and executing various product marketing initiatives to drive demand and support sales efforts.

Responsibilities

• Grow market insight, obtain industry knowledge and analyze data for technical and executive consumption to successfully position F5 favorably.
• Build and use market intelligence by understanding the new and emerging personas, their buying criteria, and how they purchase.
• Research and know your competition, and efficiently communicate how to optimally position F5.
• Create product positioning and messaging that differentiates F5 application delivery, central management, automation, and container ingress services products in the market.
• Develop and implement go-to-market plans in coordination with cross-functional teams including corporate marketing, sales/channel readiness, and BD teams.
• Enable sales and channel teams by communicating the value proposition of our products and developing the sales tools we use in selling motions.
• Drive releases by developing launch plans for new products and services and handling the cross-functional implementation.
• Produce product collateral such as sales, customer, and analyst presentations, product datasheets, FAQs, briefs, and web pages.
• Contribute to demand generation efforts by delivering product content and participating in activities for the marketing programs that drive demand for F5 products.
• Lead engagements with sales and channel teams, customers, and partners via webcasts, direct meetings, marketing communications, and industry events to drive interest and lead generation.
• Direct meetings and present to industry press and trade analysts.
• Counsel and mentor teammates on the product marketing team.
• Present marketing strategy and plans to senior and executive level management.

Requirements

• BA/BS degree or equivalent experience required; MBA preferred.
• 6+ years experience in product marketing or equivalent.
• 6+ years analyzing products, customers, and market dynamics.
• Experience working in a global role and understanding marketing differences across different regions.
• Demonstrated ability to produce product marketing content: sales plays, blog articles, website material, videos, and written communications - writing samples required.
• Ability to effectively lead & own project initiatives independently.
• Solid understanding of enterprise marketing and sales motions.
• Excellent written and oral communication skills including public presentations.
• Strong organizational, analytical, and execution skills.
• Knowledge of networking, public, and private cloud technologies is a plus.

Nice-to-haves

• Strong aptitude for determining optimal ways to analyze markets and position technology products.

Benefits

• Restricted Stock Units (RSU)
• Incentive compensation
• Bonus opportunities
• Health insurance
• 401k plan
• Paid time off
• Flexible work arrangements
• Professional development opportunities