Sr. Product Marketing Manager

Zoom - Indianapolis, IN

Full-time - Senior

Remote - Indianapolis, IN

Administrative and Support Services

About the position

We are hiring a Sr. Product Marketing Manager focused on our AI conversational intelligence product for revenue teams, Zoom Revenue Accelerator, to join our Product Marketing team at Zoom! This is a U.S. individual contributor role with no direct reports. The Zoom Revenue Accelerator (ZRA) offering enhances seller productivity, shortens deal cycles, and improves revenue predictability with actionable insights directly from Zoom Meetings and Zoom Phone customer interactions. Our customers are go-to-market leaders and their revenue teams. This person is responsible for setting the marketing growth strategy by partnering with other teams to deliver differentiated messaging and vision to take ZRA to the next level! You'll collaborate with product management, design, and sales teams to co-own and execute marketing and enablement plans focused on growing pipeline, sales, and adoption in this high-growth segment. Do you love problem-solving, storytelling, building the message, and driving meaningful impacts on small businesses? Are you motivated by shared success? And are you creative, data-driven, and have a bias for action? If you said yes, then Zoom could be the place for you!

Responsibilities

• Leading go-to-market marketing, pipe generation, enablement plans and aligned execution with the goal of driving customer acquisition, upsell and retention.
• Craft target personas and growth profiles and build effective go-to-market strategy targeting each.
• Owning, developing and clearly articulating the Zoom Revenue Accelerator value proposition and messaging.
• Creating effective growth marketing plans aligned to sales priorities such as sales enablement (discovery guides, personas, journey mapping) and customer facing assets (white papers, solution guides, demos).
• Analyzing data to identify opportunities including pricing, sales, channel performance and customer buy-flows to simplify and remove friction from the process and increase adoption.
• Being the thought leader and champion of our ZRA customers - use insights from internal teams, customers and research to inform the go-to-market strategy.
• Aligning and defining KPIs to create sales tools, integrated campaigns and marketing assets that make an impact throughout the buyer journey.
• Being the expert of the revenue intelligence competitive landscape and key differentiators with the ability to deep dive into analytics and reporting.

Requirements

• 10+ years or equivalent professional experience in product marketing within the SaaS space, particularly in the Sales/Go-to-market technology market.
• At least 2 years in a role owning product marketing tasks for a conversational intelligence product.
• Excellent written (storytelling) and verbal communication skills with the ability to deliver simple and actionable analysis.
• Strong communication skills and success in matrixed organizations.
• Proven ability to build compelling working relationships across all levels and with key stakeholders including Product, Engineering, Customer Success, and Sales.

Benefits

• Comprehensive health benefits including medical, dental, and vision insurance.
• 401(k) retirement plan with company matching.
• Flexible work hours and remote work options.
• Generous paid time off and holidays.
• Employee wellness programs and mental health support.
• Professional development opportunities and tuition reimbursement.