Lightmatter - Mountain View, CA
posted 3 months ago
As a Sr. Product Marketing Manager at Lightmatter, you will play a pivotal role in shaping the outbound marketing strategies for our innovative products. This position requires a highly motivated and experienced individual who can effectively manage various marketing initiatives, including event planning, social media engagement, and press releases. You will be an integral part of the Lightmatter Product team, responsible for launching products to market and creating compelling messaging and collateral that resonates with our target audience. Your expertise will be crucial in leading conference and event planning efforts that align with our key business objectives. In this role, you will facilitate communication with journalists and industry thought leaders, crafting communications materials and campaigns that effectively convey our product offerings. You will engage in face-to-face meetings with influential figures in the industry, developing print and web-based materials that support our marketing campaigns. We are looking for exceptional communicators who can distill complex technology into clear, engaging content, whether through in-person discussions or well-crafted written materials such as blog posts, FAQs, and video scripts. Your responsibilities will include developing and executing a comprehensive marketing strategy that drives brand awareness through impactful campaigns and initiatives. You will define marketing and launch plans that encompass messaging, positioning, and differentiation, leading the implementation of these plans. Additionally, you will oversee the planning and execution of industry trade shows, managing project schedules and budgets while collaborating with the creative team to design and develop branded materials. Your role will also involve developing public relations campaigns and media relations strategies, authoring polished marketing content, and implementing comprehensive social media strategies to enhance our online presence.