Sr. Product Marketing Manager

Unclassified - Denver, CO

Full-time - Senior

Hybrid - Denver, CO

About the position

The Sr. Product Marketing Manager at DAT Freight Solutions will play a pivotal role in driving marketing strategies for a suite of SaaS solutions targeted at the carrier segment. This position is focused on understanding customer needs, creating impactful marketing campaigns, and collaborating with various teams to enhance product visibility and market share. The role requires a customer-centric approach and aims to advocate for truckers in the supply chain, ensuring that DAT's offerings resonate with their needs.

Responsibilities

• Act as customer-obsessed champion for the carrier segment, deeply empathizing and understanding the needs of truckers, fleets, their businesses and pain points.
• Create B2C/B2B marketing strategies for DAT target segments, products, and services.
• Monitor and demonstrate command of competitive landscape, respective positioning needs, compelling value propositions and statements.
• Set goals, brief, and implement data-driven strategies that support demand generating campaigns.
• Work in concert with demand generation team to set KPIs, while monitoring and ensuring performance optimization against OKRs.
• Understand the product and platforms in and out, while acting as point on real-time releases and their internal/external communication.
• Drive product positioning, messaging, branding/naming, etc.; lead beta programs.
• Collaborate and build bridges with Marketing, Sales, Customer Success, Product and Finance partners.
• Support sales channels to increase market share, volume, and product profitability.
• Act as a market proxy by driving innovative new ideas that anticipate seasonal cycles, while adapting for real time events.
• Ensure launch readiness by facilitating customer tests and trials, craft supporting sales enablement and communications tools/collateral and leading EOL plans for retired features.
• Support content optimization on top-visited dat.com carrier pages.
• Create high-impact messaging that inspires people to take action.
• Lead events planning and customer experience.

Requirements

• 10+ years of product marketing experience in software or marketplace/platform businesses.
• Excellence in developing go-to-market campaigns that drive market share.
• Ability to tie customer intent to product marketing plans that ensure business results.
• Experience developing offering and monetization models and product forecasts.
• Proven track record in product marketing strategy and driving acquisition, retention, upsell and cross-sell marketing motions.
• Demonstrated success developing compelling product launches and go-to-market plans.
• In-the-weeds experience developing customer experience requirements for SaaS products.
• Success building sales enablement tools that highlight competitive advantage and create wins.
• Thorough knowledge of supply chain seasonality and trends.
• Expert marketer who knows how to use analytics and insights to create great products.
• Deep knowledge of the sales process, and how it aligns with product marketing strategies.
• Ability to lead cross-functional teams and to create synergy with Sales and Marketing.
• Well-rounded software skills in project management, building compelling presentations/data storytelling, and spreadsheets.
• Bachelor's degree (B.A.) from a four-year college or university.

Nice-to-haves

• Supply chain, logistics, carrier, or freight industry experience is a plus.

Benefits

• Medical, Dental, Vision, Life, and AD&D insurance
• Parental Leave
• Up to 20 days of paid time off starting in year one
• An additional 10 holidays of paid time off per calendar year
• 401k matching (immediately vested)
• Employee Stock Purchase Plan
• Short- and Long-term disability sick leave
• Flexible Spending Accounts
• Health Savings Accounts
• Tuition Reimbursement Program
• Employee Assistance Program
• Additional programs - Employee Referral, Internal Recognition, and Wellness
• Free TriMet transit pass (Beaverton Office)
• Competitive salary and benefits package
• Collaborative and supportive team culture
• Opportunity to make a real difference in the trucking industry
• Employee Resource Groups