Sr. Product Marketing Manager

Randall-Reilly - Charlotte, NC

Full-time - Mid Level

Remote - Charlotte, NC

Professional, Scientific, and Technical Services

About the position

In this role, you will be responsible for developing compelling product positioning and messaging that resonates with our target audience. You will create use cases, buyer and user personas, and assist with pricing and promotion. Conducting in-depth market research to identify trends, opportunities, and competitive landscapes will be a key part of your responsibilities. You will also develop and execute successful product launch plans, including go-to-market strategies, promotional activities, and sales enablement. Additionally, you will develop sales tools, training materials, and collateral to equip sales teams with the knowledge and resources needed to effectively sell our products. Ongoing sales support and enablement will be part of your duties, as well as managing customer feedback and insights to drive product improvements and innovation.

Responsibilities

• Develop compelling product positioning and messaging that resonates with our target audience.
• Create use cases, buyer and user personas, and assist with pricing and promotion.
• Conduct in-depth market research to identify trends, opportunities, and competitive landscapes.
• Develop and execute successful product launch plans, including go-to-market strategies, promotional activities, and sales enablement.
• Develop sales tools, training materials, and collateral to equip sales teams with the knowledge and resources needed to effectively sell our products.
• Provide ongoing sales support and enablement.
• Manage customer feedback and insights to drive product improvements and innovation.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in product marketing.
• Proven track record of successfully launching and marketing products.
• Strong understanding of market research methodologies and data analysis.
• Excellent written and verbal communication skills.
• Ability to work effectively in a fast-paced, collaborative environment.

Benefits

• Health Insurance (Medical, Dental, Vision)
• Basic Life/AD&D
• Employee Assistance Program
• Paid Holidays
• Paid Time Off
• 401(k)
• FSA/HSA Pre-Tax Benefits
• Life/Disability Plans