Paychex - Rochester, NY
posted 2 months ago
The position involves leading the development and implementation of comprehensive product marketing plans across the division or corporate marketing programs. This role is pivotal in managing the marketing strategies that drive the success of the company's products and services. The individual will oversee the creation of various marketing materials, including printed content, web content, electronic sales presentations, and digital marketing initiatives. Additionally, the role requires preparing detailed reports to share with senior leadership, highlighting marketing activities and their results, ensuring that the marketing efforts align with the company's strategic goals. In this capacity, the individual will manage a team of Product Marketing Managers and Associate Managers, guiding them in the execution of effective marketing strategies. Collaboration is key, as the position requires working closely with Sales, Operations, Product Management, and Product Development leadership to successfully launch new services and achieve favorable business outcomes, particularly in sales, retention, and product awareness. Regular meetings with senior leadership will be necessary to assess the marketing and sales support needs for assigned business units, ensuring that the marketing strategies are aligned with the overall business objectives. The role also involves presenting marketing plans and updates to senior leadership, fostering consensus on strategic goals. A significant aspect of the position is the recruitment, selection, and evaluation of personnel, ensuring that the marketing department is staffed with qualified individuals. The individual will also be responsible for counseling and developing staff through career development initiatives and training programs, promoting professional advancement within the team. Market research is another critical component of this role, as it provides insights into market trends that inform marketing strategies. The individual will oversee the implementation of marketing communications strategies, ensuring that all materials adhere to Paychex brand standards. Monitoring the competitive environment is essential, as it allows for adjustments to marketing plans to capitalize on future opportunities. The role may also include other duties as assigned to support the overall function of the position.