Neptune And Company - Tallassee, AL

posted 8 days ago

Full-time - Mid Level
Tallassee, AL
Food and Beverage Retailers

About the position

The Senior Product Marketing Manager is responsible for supporting marketing programs, channel support, and direct sales for a portfolio of metering products. This role involves collaboration with Product Managers, Sales, and Customer Support to ensure marketing materials accurately reflect product benefits and features. The individual will implement product marketing plans based on market understanding and consumer insights, focusing on sales enablement, product marketing, and product requirements.

Responsibilities

  • Provide product positioning training and materials for the channel and customer service.
  • Collaborate with Sales and Customer Experience teams on market development and field solutions.
  • Deliver product presentations to customers and channel partners.
  • Serve as a subject matter expert for proposals.
  • Analyze market trends and define product positioning, articulating customer value propositions and key differentiators.
  • Implement marketing plans for the products.
  • Develop standardized sales tools, proposals, and demo scripts.
  • Implement product launches and target marketing campaigns.
  • Create marketing collateral including case studies, data sheets, white papers, and FAQs.
  • Identify new feature opportunities through Voice of Customer activities.
  • Work with the Product Manager to define and prioritize customer requirements and User Stories.
  • Facilitate product roadmap definition with the product line Marketing Manager.

Requirements

  • Bachelor of Science degree in Business, Marketing, Engineering, Computer Science or Applied Science.
  • MBA is a plus.
  • Minimum of 6+ years of related experience.
  • Knowledge of sales, marketing, and product development processes.
  • Leadership, sales support, project management, and training skills.
  • Analytical mind with strong quantitative and problem-solving skills.
  • Positive attitude, high energy, creativity, and strong learning ability.
  • Excellent interpersonal and communication skills (both verbal and written).
  • Ability to work with minimum supervision.
  • Proficient with Microsoft Office and other business software.
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