Sr Product Marketing Manager

$146,000 - $248,000/Yr

T. Rowe Price Group - Baltimore, MD

Full-time - Mid Level

Remote - Baltimore, MD

Funds, Trusts, and Other Financial Vehicles

About the position

The position involves leading product marketing for a significant set of products and capabilities that are strategically important within a specific segment or country. The role focuses on developing marketing strategies, value propositions, and campaigns that enhance the client experience. It requires deep client knowledge and asset management experience to analyze client requirements and inform product offerings.

Responsibilities

• Establishes the strategic approach for marketing and monitoring a suite of products/capabilities based on country/segment goals and objectives.
• Integrates the demands of various audiences, the competitive landscapes, and the industry environment to develop campaign plans and executes on these plans.
• Integrates quantitative and qualitative data to evaluate criteria of the target audience, client requirements, the competitive landscape, and the market environment to lead the selection of product priorities in collaboration with country/segment leads.
• Responsible for the promotion and competitive differentiators to position these products for specific client segments, highlighting key benefits and competitive advantages.
• Develops differentiated value propositions and messaging for a country/segment based on deep understanding of capabilities, client requirements, the competitive landscape, and the market environment for specific target audiences.
• May develop custom collateral for specific target audiences.
• Understand the business objectives within a segment/country to develop integrated campaigns and communications plans in partnership with other product marketing roles, key stakeholders, and business leadership.
• Develops custom content for specific target audiences.
• Provides recommendations for product development, product management, and pricing for a region/business unit for products of strategic importance based on understanding of client requirements and competitive landscape for a specific market segment in partnership with business unit leadership.

Requirements

• Bachelor's degree or the equivalent combination of education and relevant experience.
• 8+ years of total relevant work experience.

Benefits

• Competitive compensation
• Annual bonus eligibility
• A generous retirement plan
• Hybrid work schedule
• Health and wellness benefits, including online therapy
• Paid time off for vacation, illness, medical appointments, and volunteering days
• Family care resources, including fertility and adoption benefits