Sr. Product Marketing Manager

$153,000 - $153,000/Yr

Pathward - Sioux Falls, SD

Full-time - Mid Level

Remote - Sioux Falls, SD

5,001-10,000 employees

About the position

The Sr. Product Marketing Manager at Pathward, N.A. is responsible for driving the strategy, commercialization, execution, and performance of a portfolio of products within the Partner Solutions division. This role requires expertise in product management and collaboration with cross-functional teams to ensure successful product delivery and revenue growth.

Responsibilities

• Be the undisputed expert and thought leader for each respective product.
• Own the overall product strategy, communicated through the product roadmap.
• Partner with cross functional teams for tactical execution of the product strategy.
• Own product performance across all aspects of the product line (onboarding, compliance, oversight, etc.).
• Deliver commercialized and scalable products.
• Drive revenue by developing new products and functionality.
• Expand use cases for existing products.
• Collaborate with partners and partner-facing teams to understand needs and develop corresponding solutions.
• Own, drive, and report on product KPIs and KRIs. Advocate for initiatives that impact these.
• Partner with internal areas to perform market research and discovery.
• Manage the entire product life cycle from strategic planning to tactical implementations.
• Drive the go-to-market strategy for new products and enhancements, working with various internal departments to execute.
• Own product specific risks and associated controls.
• Manage product P/L. Support forecasting and annual budget planning.
• Develop industry expertise by attending industry events, consuming industry research, and analyzing the competitive landscape.
• Own strategic relationships with key third party partners. Recommend new relationships as needed.
• Other duties as assigned.

Requirements

• Proven experience in product marketing or product management.
• Strong analytical skills and experience with product performance metrics.
• Excellent communication and collaboration skills to work with cross-functional teams.
• Ability to manage multiple projects and priorities effectively.
• Experience in developing and executing go-to-market strategies.

Nice-to-haves

• Experience in the financial services industry.
• Familiarity with market research methodologies.
• Knowledge of compliance and regulatory requirements in product management.

Benefits

• Work from home option available.
• Competitive salary range between $82k and $153k per year.