Sr Product Marketing Manager

T-Mobile US - Denver, CO

Full-time - Mid Level

Denver, CO

Telecommunications

About the position

As a Sr Product Marketing Manager at T-Mobile, you will be instrumental in creating exceptional digital experiences for customers. This role focuses on leading the strategy and implementation of customer experiences that not only meet but exceed customer expectations. You will leverage consumer insights and market data to drive innovative solutions that enhance customer satisfaction, boost sales, and optimize costs. Your responsibilities will include collaborating with cross-functional teams to develop and execute a digital strategy that aligns with T-Mobile's brand and business objectives.

Responsibilities

• Use strong analytical ability to digest end-to-end customer experience across multiple channels and customer touch points.
• Identify experience gaps to understand customer satisfaction and motivation, developing deep insights into customer needs and behaviors.
• Use consumer and market insights to develop hypotheses and create a test-and-learn plan for improving experiences and functionality across key areas in Digital.
• Define the strategy to optimize key digital journeys based on the experience that's right for the customer and aligned to business priorities.
• Challenge current practices and build new methodologies to optimize team efforts.
• Represent the team in key leadership meetings by objectively evaluating new business strategies in a digital-first environment.
• Work with Digital Experience manager and product management to ensure proper reporting is set up to track experiences going to market.
• Responsible for the overall direction, coordination, execution, and operations of projects to enhance the customer experience significantly and bring digital strategy to life.
• Optimize in-market experiences to meet customer needs and channel KPIs through continual testing and adjustments based on customer feedback.
• Build hypotheses and partner with Design, Product, and P&T teams to test assumptions using high-level prototyping, usability/concept, and/or A/B testing.
• Create artifacts needed to set up projects for success, including concept strategy briefs, customer lifecycle maps, consumer research requirements, and test and learn plans.

Requirements

• 7+ years experience delivering customer centric value in frontline (retail/customer care) or digital strategic and product vision roles.
• Bachelor's Degree or equivalent experience in Marketing, Business, Communications, or a relevant field such as Computer Science.
• Skilled in User Experience (UX) and Design Thinking.
• Experienced with A/B testing, usability assessments, segmentation, and personalization.
• Experienced with analytics requirements, systems, measurement, and optimization.
• Experienced with marketing strategy and customer journey management.
• Experience developing go-to-market strategies and digital strategy in close cooperation with cross-functional teams.
• Extensive customer interaction experience and customer success storytelling.

Benefits

• Competitive base salary and compensation package
• Annual stock grant
• Employee stock purchase plan
• 401(k) with wealth-building opportunities
• Access to free, year-round money coaches