Sr. Product Marketing Manager

DocuSign - Chicago, IL

Full-time - Mid Level

Remote - Chicago, IL

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Sr. Product Marketing Manager at DocuSign is responsible for crafting compelling narratives and marketing assets that communicate the value of DocuSign's Intelligent Agreement Management (IAM) solutions, specifically targeting the Healthcare and Life Sciences (HLS) industries. This role involves deep customer understanding, cross-functional collaboration, and the development of go-to-market strategies to enhance marketing effectiveness and drive demand for DocuSign's products.

Responsibilities

• Own messaging and assets that highlight the value of Docusign IAM applications and solutions, targeting the Healthcare and Life Sciences industries
• Partner with Sales and Marketing team members to generate demand, convert opportunities, and drive awareness by activating your solutions messaging
• Support the development and prioritization of our GTM strategy and product roadmap for applications targeting the Healthcare and Life Sciences industries
• Conduct market analysis and research to identify customer needs, refine messaging, and prioritize go-to-market opportunities in the HLS industry
• Develop and maintain feedback loops with key partners to ensure their needs are being met and content is performing with key customer audiences
• Monitor and report on product performance and key trends in the HLS vertical
• Partner with International Solutions Marketing team members in-region to support localization and transcreation of priority content for international markets

Requirements

• 8+ years of product marketing or equivalent GTM experience in the B2B SaaS space
• BS/BA degree or equivalent in proven experience
• Experience partnering with cross-functional teams in Sales, Marketing, Product Management, and Field Enablement, in a B2B setting
• Experience understanding and distilling complex topics into simple, compelling messaging that is understandable for non-technical audiences

Nice-to-haves

• Excellent verbal and written communication skills
• Self-starter who can drive cross-functional initiatives with minimal guidance
• Experience working in or marketing to the Healthcare and Life Sciences industry
• Experience in one or more of the following categories: eSignature, Contract Lifecycle Management, Configure-Price-Quote (CPQ), Customer Relationship Management (CRM), or other business process automation tools
• Experience marketing or selling multi-product solutions
• Experience partnering with Product Management teams to develop long-term product roadmaps for software solutions