Sr. Product Marketing Manager

Epsilon - Boston, MA

Full-time - Mid Level

Boston, MA

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Epsilon Data Practice is seeking a passionate marketer to leverage our industry-leading data and translate it into strategic marketing initiatives. In this role, you will collaborate with key stakeholders across Data, Marketing, and Sales to unlock the power of our data products and drive client adoption. You will become the go-to expert on buyer personas, market landscapes, and competitive insights, translating that knowledge into compelling narratives and sales enablement tools that empower our team to champion our data solutions. Your responsibilities will include developing and refining product positioning, value propositions, and key differentiators for our data products. You will partner with cross-functional teams, including Product, Marketing, Sales, and Consumer Insights, to create thought leadership content and research. Crafting impactful sales collateral across the entire marketing funnel will be essential, encompassing sales presentations, case studies, white papers, blog posts, and more. Additionally, you will act as a strategic advisor to various marketing teams such as Demand Generation, Communications/PR, Content Marketing, and Analyst Relations to ensure alignment and maximize business impact. Collaborating with marketing leadership, product management, and business stakeholders to develop annual marketing plans will also be a key part of your role.

Responsibilities

• Develop and refine product positioning, value propositions, and key differentiators for our data products.
• Partner with cross-functional teams (Product, Marketing, Sales, Consumer Insights) to create thought leadership content and research.
• Craft impactful sales collateral across the entire marketing funnel, including sales presentations, case studies, white papers, and blog posts.
• Act as a strategic advisor to various marketing teams (Demand Generation, Communications/PR, Content Marketing, Analyst Relations) to ensure alignment and maximize business impact.
• Collaborate with marketing leadership, product management, and business stakeholders to develop annual marketing plans.

Requirements

• 6+ years of experience in marketing, product management, data sales, programmatic advertising, or a related field.
• 2+ years of experience in product marketing, ideally within the martech or data space.
• Bachelor's degree in a relevant field (e.g., marketing, data analysis) or equivalent experience.
• Exceptional written and verbal communication skills, with the ability to connect with diverse audiences across all levels and functions.
• Ability to thrive in a fast-paced, collaborative environment and enjoy working with remote teams.
• Proven ability to lead and collaborate effectively with cross-functional teams (Marketing, Sales, Product).
• Creative problem-solver, resourceful, and results-oriented with a team-player mentality.
• Exceptional organization and follow-through on projects.
• Excellent time management and prioritization skills.

Benefits

• Competitive pay
• Comprehensive health coverage
• Endless opportunities to advance your career