Sr. Product Marketing Manager

$129,000 - $190,550/Yr

DocuSign - San Francisco, CA

Full-time - Mid Level

Remote - San Francisco, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

As a Senior Product Marketing Manager for eSignature Self-Serve at Docusign, you will play a crucial role in driving the adoption, cross-sell, and upsell of the eSignature product line. This position involves collaborating with various teams to enhance the customer journey and optimize marketing strategies across digital channels, ultimately contributing to the growth of the business.

Responsibilities

• Partner with Digital Marketing, Digital Customer Success, Sales, and Product Management to create compelling campaigns that drive acquisition, adoption, and upsell opportunities through owned and paid channels.
• Uncover customer insights to improve the customer journey, drive better experiences, and account growth, then refine and optimize messaging based on these insights.
• Partner with the Product, Digital Experience, and Pricing teams to shape how the in-product narrative evolves and scales to attract, engage, and retain different segments across the eSignature product line.
• Build a community of customer evangelists by driving a consistent narrative, in partnership with Customer Success.

Requirements

• 8+ years of product marketing experience in the B2B SaaS space.
• Experience with product-led growth strategies.
• Experience using data for customer insights and recommendations.

Nice-to-haves

• Strong analytical and problem-solving skills.
• Excellent verbal and written communication skills.
• Proven track record of working with multiple cross-functional teams.
• Proven ability to understand and simplify complex, technical topics for non-technical audiences.
• MBA from a credible school.
• Self-starter who can accomplish projects with minimal need for supervision.
• Highly collaborative, hardworking, open, proactive, and results-driven.

Benefits

• Paid Time Off: earned time off, as well as paid company holidays based on region.
• Paid Parental Leave: take up to six months off with your child after birth, adoption, or foster care placement.
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment.
• Retirement Plans: select retirement and pension programs with potential for employer contributions.
• Learning and Development: options for coaching, online courses, and education reimbursements.
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events.