Sr. Public Relations Manager

$120,600 - $180,900/Yr

Workday - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

Publishing Industries

About the position

The Senior Public Relations Manager at Workday will lead PR initiatives for the Office of the Chief Information Officer (oCIO), focusing on showcasing the Workday platform and its AI innovations. This role requires a creative PR professional who can develop narratives, manage media relationships, and drive thought leadership content while collaborating with various teams to align with business objectives.

Responsibilities

• Oversee and lead PR activities across multiple products within the oCIO and Workday AI innovations.
• Build programs and own relationships with the media to drive positive coverage highlighting the Workday platform and our AI innovation.
• Partner with product executives and product marketing to develop narratives and messaging for internal and external channels.
• Research Workday's product roadmap and source product news to drive awareness.
• Identify stories showcasing how Workday responds to customer needs with new solutions.
• Develop Workday's perspective on innovation from a platform, products, and AI technologies lens.
• Drive thought leadership content to raise visibility of Workday executives and the company's AI innovation.
• Represent the communications/PR team in cross-functional teams to ensure alignment around business objectives.
• Manage day-to-day relationships with external public relations agencies.

Requirements

• 6+ years of public relations experience, preferably in enterprise software and AI technology.
• Strong experience working with business, trade, IT, and industry media outlets and reporters.
• Superb written and verbal communication and project management skills.
• Ability to quickly understand technology and translate it into public relations strategies and messaging.
• Strong interpersonal skills and proven track record in building relationships with cross-functional teams.

Nice-to-haves

• Background in both in-house and agency public relations.
• Experience in creating content that reaches audiences across paid, earned, and owned channels.
• Strategic thinking, problem solving, attention to detail, technical, and analytical skills.

Benefits

• Workday Bonus Plan eligibility
• Annual refresh stock grants
• Flexible work schedule
• Comprehensive benefits package