Sr. Regional Media Manager, LATCANZ Paid Media

$112,800 - $186,500/Yr

Amazon - Culver City, CA

Full-time - Mid Level

Culver City, CA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Senior Regional Media Manager for LATCANZ Paid Media at Amazon Prime Video is responsible for overseeing the launch of Local and Sports content across Canada, Australia, and New Zealand. This strategic role involves developing and executing innovative media plans to enhance awareness and acquisition for Prime Video, while managing relationships between various regional agencies and internal stakeholders.

Responsibilities

• Develop and execute comprehensive, data-driven media strategies and plans for Prime Video's Local & Sports content launches in the CA/AU/NZ markets.
• Serve as the single media owner for campaigns within your scope, aligning and engaging with cross-functional teams to set strategy, define attribution and measurement, and drive optimization.
• Manage media planned vs. actual investments, optimize media spending and performance, and ensure standardized reporting between the LATAMC and ANZ regions.
• Conduct in-depth analysis of full-funnel media performance to uncover insights and opportunities that can enhance content growth and campaign effectiveness.
• Collaborate with LATAMC and ANZ media agencies, as well as marketing stakeholders, to ensure seamless campaign implementation and integration.
• Continuously seek to improve processes, scale media guidelines, and share best practices and insights to drive efficiency and consistency between ANZ and LATAMC.
• Thrive in a fast-paced, flexible environment, adapting your scope as needed to cover single-title, multi-title, and brand/sports campaigns.

Requirements

• 8+ years of professional non-internship marketing experience, with a minimum of 6 years of progressive experience in media planning, optimization, and analysis, ideally with a focus on global/regional campaigns.
• Proven track record of developing and executing successful, data-driven cross-platform media strategies and driving continuous improvement.
• Excellent project management, communication, and stakeholder management skills.
• Fluency in English. Proficiency in Spanish/Portuguese is a plus.
• Strong analytical and problem-solving skills, with a data-driven approach to decision-making.

Nice-to-haves

• Bachelor's degree in Marketing, Advertising, Analytics, or a related field.
• Experience in multi-country campaign management.
• Familiarity with the Canada, Australia and/or New Zealand markets and/or media landscapes.

Benefits

• Competitive salary based on market location and experience.
• Equity and sign-on payments as part of total compensation package.
• Full range of medical, financial, and other benefits.