The Hertz Corporation - Estero, FL
posted 4 months ago
The Revenue Management team's primary focus is maximizing revenue for the Hertz portfolio of brands. Senior Analysts use analytical models, algorithms, and tools to evaluate demand, understand fleet availability, and respond to changes in the pricing environment. They must become experts for their areas of responsibility, providing insight, crafting recommendations, and implementing strategic actions. Additionally, Senior Analysts participate in mentoring, coaching, and training new analysts. Senior Revenue Management Analysts focus on competitive data to determine pricing strategies & elasticity as well as proactively develop products and strategies to meet changing consumer and market needs. In conjunction with fundamental pricing strategies, Senior Revenue Management Analysts study demand forecasts and optimization outputs, implementing actions to maximize the revenue opportunity across the brand portfolio. Revenue Management Senior Analysts are at the heart of inter-departmental initiatives to support continued revenue growth and strategic expansions. Senior Analysts should be comfortable working with large data sets, statistical analysis, and visualization techniques. Exposure to key stakeholders and senior management requires analysts to be able to utilize quantitative data to present compelling stories tailored to the audience. Senior Analysts are responsible for managing an email box to ensure inquiries are researched and resolved in a timely manner. They optimize revenue for geographies, segments, and channels through effective pricing and inventory management. Effective communication of pricing and yield strategies, test results, and concerns to supervisors is essential. Analysts must identify and notify stakeholders of shifts in competitor actions and/or reactions within the marketplace, ensuring that each brand's actions are appropriate and targeted to meet revenue goals. They analyze and summarize data, informing management of areas of opportunity, and actively participate in post-mortem analysis, documenting appropriately for replication in other markets. Building relationships with strategic business partners in fleet, sales, marketing, and operations is crucial to advance revenue goals quickly and in coordination with the correct stakeholders. Analysts utilize exception reporting and anomaly detection to isolate revenue opportunities and take appropriate actions to correct and capture additional revenue. They adopt a leadership role to expand the usage of key learnings to analysts across the division, and even globally, while auditing optimization output daily and advising of any demand shifts, anomalies, or potential errors.