Sr. Sales Trainer, Digital Marketing

Advance Local - Portland, OR

Full-time - Mid Level

Portland, OR

About the position

The Sr. Sales Trainer position is a pivotal role located in the Portland, OR area, focusing on enhancing the capabilities of the sales team through effective training and development strategies. This role is integral to the company's mission of promoting Diversity, Equity, and Inclusion, which are core values that guide the organization in empowering the communities it serves. The Sr. Sales Trainer will work closely with the leadership team to develop and implement talent and organizational strategies that align with sales goals, ensuring that the sales team is equipped with the necessary skills and knowledge to succeed in a competitive market. In this role, the Sr. Sales Trainer will be responsible for conducting onboarding training for all new sales team members, ensuring they are well-prepared to meet the demands of their roles. This includes providing hands-on support to optimize sales processes and improve revenue outcomes. The trainer will create and conduct training programs that not only meet onboarding goals but also enhance employee retention by fostering a culture of continuous learning and development. Collaboration with team members to create talent development plans that align with business strategies will be essential, as will promoting ongoing leadership education opportunities. The Sr. Sales Trainer will also engage in various activities to drive revenue generation, such as sharing best practices among local market groups and conducting training sessions based on company goals and strategies. They will be responsible for authoring and conducting product update and roll-out training, identifying unique learning opportunities to help sales teams exceed their sales goals, and providing ongoing sales coaching based on identified gaps within the sales team. Building strong working relationships with Market Sales leaders and participating in sales calls to provide coaching and feedback will be key components of this role.

Responsibilities

• Work with local leadership to develop sales strategy and implement that strategy with market leaders and sales reps
• Drive and aid revenue generation consistently
• Share best practices between local market groups
• Conduct training based on company goals and strategies
• Conduct new hire training onboarding when needed
• Contribute to and deploy structured training programs for onboarding and ongoing sales training
• Author and conduct product update and roll-out training in their markets
• Identify unique learning opportunities to help sales teams meet/exceed sales goals
• Conduct ongoing sales coaching based on the sales team identified gaps
• Develop strong working relationships with Market Sales leaders
• Promote ongoing leadership education opportunities
• Go on sales calls with sales team members to provide coaching and feedback

Requirements

• Bachelor's degree in business, marketing or related area or equivalent combination of experience and education
• 5+ years of digital sales experience or media sales experience, digital media sales experience preferred
• Enthusiasm for continued learning and sharing of information
• Ability to identify gaps in team development and develop solutions to close those gaps
• Creativity in creating training materials and delivery methods based on market needs to achieve sales objectives
• Ability to build solid working relationships with the leadership team and become part of the management structure
• Strong organizational and communication skills

Nice-to-haves

• Sales leadership background
• Training background