SR SALESFORCE MARKETING CLOUD ENGINEER

$118,800 - $220,000/Yr

Axs - Central LA, CA

Full-time - Mid Level

Central LA, CA

251-500 employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

AXS is seeking a Senior Salesforce Marketing Cloud Engineer to enhance the fan experience by executing automation, SQL, and data transformations for multi-channel marketing communications. This role involves collaborating with various teams to design and implement campaigns, troubleshooting issues, and ensuring best practices are followed within the Salesforce Marketing Cloud platform.

Responsibilities

• Build multi-channel (email, push, in-app, SMS) campaigns and journeys in Salesforce Marketing Cloud.
• Ensure data required for campaigns is available within platforms.
• Lead campaign intake, gather requirements, and collaborate with stakeholders for seamless solutions.
• Work closely with the marketing team and cross-functional partners to execute lifecycle campaigns.
• Perform dynamic coding, segmentation, A/B testing, and quality assurance for campaigns.
• Troubleshoot and perform root cause analysis for campaign issues.
• Assist in user training and promote user adoption of Salesforce Marketing Cloud.
• Develop technical expertise in campaign and marketing tools through daily usage and training.
• Stay updated with the rapidly changing Salesforce ecosystem.
• Perform quality assurance on every campaign to ensure error-free execution.

Requirements

• 5-10 years of experience with Salesforce Marketing Cloud, focusing on B2B & B2C, Journeys & SQL Automations, Data Extensions, and more.
• Experience with Adobe Analytics, Optimizely, SEMRush, and other enterprise marketing tools.
• Proven experience launching complex omni-channel campaigns in Salesforce Marketing Cloud.
• Deep understanding of digital marketing best practices, HTML, and creative design.
• Expertise in dynamic coding, segmentation, testing, analysis, and optimization.
• Experience using journey builder for outbound communication deployment.
• Effective time and resource management skills.

Nice-to-haves

• Strong technical acumen and comprehension of architecture.
• Experience with database platforms like Redshift or Snowflake.
• Experience working in a complex global technology company.

Benefits

• Opportunities for learning and education reimbursement.
• Work with extraordinary people in a fun, fast-paced environment.