Sr. Search Engine Optimization (SEO) Specialist, Land.com

$80,500 - $134,600/Yr

CoStar Group - Austin, TX

Full-time - Mid Level

Austin, TX

Real Estate

About the position

The Senior Search Engine Optimization (SEO) Specialist for the Land Network will lead SEO initiatives and product implementation for a publicly traded Fortune 500 company. This role focuses on driving success in organic search by identifying SEO opportunities, managing risks, and staying current with industry trends. The position requires collaboration with product management, development teams, and marketing to enhance site performance and traffic generation.

Responsibilities

• Serve as our in-house SEO expert.
• Continually audit sites and performance to identify areas needing SEO improvements.
• Prioritize SEO initiatives and execute on an SEO roadmap.
• Write product stories, join grooming sessions, and provide guidance throughout implementation.
• Develop and monitor site analytics reports, perform tests, and track effect on KPIs.
• Work closely with product management, developers, marketing, and content partners to drive traffic generating initiatives across the organization.

Requirements

• Bachelor's degree from an accredited, not-for-profit University or College.
• 5+ years of experience in Search Engine Optimization roles.
• Metrics-driven and ability to create reports tracking and analyzing SEO performance.
• Experience in SEO/Analytics tools such as: Google Analytics, Google Search Console, Google Tag Manager, SEMRush, AHREFs, Screaming Frog, etc.
• Great at keyword research and discovering new opportunities to drive traffic.
• Understanding of how site architecture affects SEO.
• Understanding of the components of Core Web Vitals, their effect on SEO, and how to improve them.
• Understanding of Schema.org and how it impacts SEO.
• Experience creating detailed user stories and product specifications for development.
• Strong verbal and written communication skills.
• Self-motivated and action oriented.

Nice-to-haves

• SEO experience with large, consumer facing national websites with millions of pages and/or visits per month.
• Product management, software development, and/or analytics experience a plus.
• Experience with log analysis tools such as Botify or DeepCrawl.
• Experience with AI tools and integrating AI-generated content onto SEO landing pages.
• Background in the real estate industry.

Benefits

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
• Access to Group's Diversity, Equity, & Inclusion Employee Resource Groups
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks