Sr SEO Manager

$139,600 - $174,500/Yr

Unclassified - Remote, OR

Full-time - Senior

Remote, OR

About the position

As a Senior Marketing Manager, SEO Strategy at eHealth, you will play a pivotal role in enhancing our online presence and driving traffic to our proprietary marketplace. Your primary responsibility will be to develop and implement comprehensive SEO strategies aimed at increasing visibility and engagement for our diverse range of health insurance products, including Medicare Advantage, Medicare Supplement, and individual and family plans. You will work closely with cross-functional teams, including strategy, analytics, engineering, product, and MarTech, to ensure that our SEO initiatives align with overall business goals and performance metrics. In this role, you will be expected to build and maintain an annual and quarterly SEO strategic roadmap that reflects industry trends and best practices. You will demonstrate thought leadership by sharing insights on the latest SEO developments and translating them into actionable strategies that can be implemented across various channels. Your analytical skills will be crucial as you track and report on SEO performance trends, conduct keyword research, and oversee technical SEO initiatives, including website audits and troubleshooting. Collaboration will be key in this position, as you will partner with product, engineering, and marketing teams to ensure that SEO best practices are integrated into all aspects of our digital presence. You will also be responsible for developing article briefs and working with writers to create compelling content that resonates with our target audiences. Your ability to communicate technical concepts to non-technical stakeholders will be essential in driving the success of our SEO efforts and achieving our performance goals.

Responsibilities

• Develop and implement SEO strategies for all eHealth products and audiences to achieve performance goals and KPIs.
• Build and maintain annual and quarterly SEO strategic roadmap.
• Demonstrate thought leadership by sharing the latest industry trends and translating them to actionable strategies.
• Analyze, track, and report on SEO performance trends and key initiatives.
• Conduct keyword research and analysis to identify high-priority keywords and content relevant to our audiences.
• Oversee technical SEO initiatives, including website audits and troubleshooting technical issues that may impact search engine visibility.
• Collaborate with product, engineering and marketing to ensure SEO best practices are implemented.
• Develop article briefs and partner with writers to create and implement content.
• Ensure content and channel executions are compliant.

Requirements

• 10+ years of demonstrated experience with SEO strategy and execution, with a proven track record of success in driving growth.
• An in-depth understanding of the search engine ranking process as well as basic knowledge of HTML, PHP, CSS, JavaScript, and web standards.
• Strong analytical acumen with experience in tools such as Tableau, Google Analytics, Google Search Console, Adobe Analytics, SEMrush, Conductor, etc.
• Experience with website management platforms (e.g., WordPress) with the ability to make updates and enhancements to website content and structure.
• Experience working collaboratively with cross-functional partners at all levels and ability to clearly communicate technical messages to non-technical audiences.
• Comfortable with setting strategy and overarching direction, as well as hand-on keyboard SEO task execution.
• Strong organization and project management, with the ability to set clear priorities.
• Experience and comfort working in an entrepreneurial environment, operating at a fast pace and fluid nature to adapt to the changing needs of the consumer, the regulatory environment, and the business.
• Great communication skills, both written and verbal. Comfortable giving presentations and reporting data analysis to different audiences.
• Bachelor's degree.

Nice-to-haves

• Experience in the health insurance industry or related fields.
• Familiarity with MarTech tools and platforms.
• Experience in managing a team or mentoring junior staff.

Benefits

• Annual performance bonus
• Comprehensive health insurance
• 401(k) retirement plan
• Flexible work hours
• Professional development opportunities
• Paid time off and holidays