Sr. SEO Manager

$110,000 - $120,000/Yr

Hearst Communications - New York, NY

Full-time - Senior

New York, NY

Web Search Portals, Libraries, Archives, and Other Information Services

About the position

As a Sr. Manager, SEO, you will provide day-to-day SEO leadership for advanced/large clients to drive organic growth and ensure the success of our clients' digital marketing campaigns. You will broaden overall engagements with your cross-channel knowledge, and you can lead more junior SEO personnel on enterprise-level clients. This role requires an advanced understanding of SEO best practices, analytics, and emerging industry trends. The Sr. Manager participates in new business pitches and helps shape the company's SEO product offering. The ideal candidate will have a proven track record of successful SEO engagements, demonstrated leadership skills, and the ability to work collaboratively with cross-functional teams to realize outcomes for clients.

Responsibilities

• Develop and implement comprehensive SEO-focused strategies that align with clients' business goals
• Conduct in-depth findability research, competitive analysis, and market trends to inform strategy
• Serve as a primary day-to-day point of contact for key client accounts, ensuring satisfaction and success of engagements focused on SEO
• Present SEO strategies, reports, and results that connect with broader business objectives in a clear and compelling manner
• Oversee the execution of comprehensive SEO programs, including technical SEO, content optimization, link building, and adjacent services
• Utilize advanced SEO tools and analytics platforms to monitor, analyze, and report on campaign performance
• Identify opportunities for optimization and growth, and implement changes to improve and expand SEO focused engagements
• Develop and deliver comprehensive SEO, SERP, and Discoverability reports, including performance metrics, insights, and actionable recommendations
• Use data-driven analysis to measure the success of SEO focused initiatives and inform future strategies
• Mentor and guide more junior SEO professionals, fostering a culture of continuous learning and innovation
• Identify needs and help develop training materials for enhanced and expanded ways of working for SEO focused client engagements
• Work with cross-functional teams to deliver cohesive and effective digital marketing strategies
• Stay up-to-date with the latest related market trends including search engine algorithm updates and industry best practices
• Create demand for iCrossing services through developing industry POVs and thought leadership papers
• Craft compelling client case studies to support marketing-influenced leads

Requirements

• 6+ years' experience working in SEO for agencies or large brands
• Bachelor's degree in business, marketing, computer science, information technology, or related field strongly preferred
• Extensive understanding of SEO principles, best practices, and industry trends
• Strong analytical skills; ability to draw conclusions from data and take action accordingly
• Results-driven with strong business acumen
• Strong Web analytics experience across key platforms like Google Analytics & Adobe Analytics
• Fundamental understanding of technical SEO; experience with HTML, CSS, JavaScript and web design technologies
• Possess strong storytelling and presentation capabilities
• Ability to pivot quickly and work in a rapidly changing environment and adapt as necessary
• Highly organized with excellent analytical, time management, problem-solving and project management abilities
• Proven ability to manage multiple projects and clients simultaneously
• Highly proficient with Microsoft Office; advanced Excel and PowerPoint skills a plus
• Excellent communication skills both written and verbal
• Strong mathematical and writing skills
• Able to work well in a team environment and have a positive attitude

Benefits

• Medical, dental, vision, life and disability insurance
• 401(k) Retirement Plan
• Flexible Spending & Health Savings Account
• Paid holidays, vacation, and sick time
• Parental Leave
• Employee assistance program and other company benefits