Sr. SEO Manager

Hearst Communications - New York, NY

Full-time - Mid Level

New York, NY

Publishing Industries

About the position

As a Sr. SEO Manager at iCrossing, you will lead SEO initiatives for advanced clients, driving organic growth and ensuring the success of digital marketing campaigns. This role involves strategic planning, execution, and collaboration with cross-functional teams to enhance client engagements and optimize SEO performance.

Responsibilities

• Develop and implement comprehensive SEO-focused strategies that align with clients' business goals.
• Conduct in-depth findability research, competitive analysis, and market trends to inform strategy.
• Serve as a primary day-to-day point of contact for key client accounts, ensuring satisfaction and success of engagements focused on SEO.
• Present SEO strategies, reports, and results that connect with broader business objectives in a clear and compelling manner.
• Oversee the execution of comprehensive SEO programs, including technical SEO, content optimization, link building, and adjacent services.
• Utilize advanced SEO tools and analytics platforms to monitor, analyze, and report on campaign performance.
• Identify opportunities for optimization and growth, and implement changes to improve and expand SEO focused engagements.
• Develop and deliver comprehensive SEO, SERP, and Discoverability reports, including performance metrics, insights, and actionable recommendations.
• Mentor and guide more junior SEO professionals, fostering a culture of continuous learning and innovation.
• Work with cross-functional teams to deliver cohesive and effective digital marketing strategies.

Requirements

• 6 years' experience working in SEO for agencies or large brands.
• Bachelor's degree in business, marketing, computer science, information technology, or related field strongly preferred.
• Extensive understanding of SEO principles, best practices, and industry trends.
• Strong analytical skills; ability to draw conclusions from data and take action accordingly.
• Results-driven with strong business acumen.
• Strong Web analytics experience across key platforms like Google Analytics & Adobe Analytics.
• Fundamental understanding of technical SEO; experience with HTML, CSS, JavaScript and web design technologies.
• Excellent communication skills both written and verbal.
• Strong mathematical and writing skills.

Nice-to-haves

• Proven ability to manage multiple projects and clients simultaneously.
• Highly proficient with Microsoft Office; advanced Excel and PowerPoint skills a plus.
• Ability to pivot quickly and work in a rapidly changing environment and adapt as necessary.

Benefits

• Generous PTO
• 11 paid holidays
• 401k company match
• Full medical/dental/vision coverage
• FSA & HSA options
• Family leave
• Commuter benefits