About the position
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM). Excellence in organic search is one of the pillars of our overall Growth strategy and is of vital importance for our site traffic generation. The Senior SEO Manager, Content, is a key member of the Growth team, responsible for driving and optimizing our organic search activities. This position will contribute to building and implementing the Docusign SEO strategy with a strong focus on content, in partnership with the Global SEO team, and will work with varied collaborators to ensure its successful implementation. This person will fully support the channel objectives to drive high quality traffic to Docusign to accelerate revenue growth with a primary focus on profitability. The ideal candidate will also connect with Content Marketing colleagues to fully exploit all SEO opportunities in the US and Canada. This person will play a key role within the Growth team and collaborate closely with the broader Marketing, Content and PLG teams to help create a best-in-class program. This position is an individual contributor role reporting to the Global SEO Director.
Responsibilities
- Create and implement the Docusign SEO Content strategy, ensuring alignment with Docusign Performance Marketing initiatives, Global SEO, Content, Analytics, Operations, and PLG Engineering
- Lead and drive the day-to-day Docusign SEO operations for content and off-site SEO with key performance indicators and goal accountability by monitoring and reporting US performance to Leadership
- Initiate SEO projects (relating to content, UX, Digital PR, etc.) to grow a multimillion-dollar revenue channel by addressing on-page, technical, and offsite elements
- Stay abreast of the evolution of search experiences, such as new SERP features, AI Overviews, Search GPT, etc., and align team resources and efforts to future-proof our traffic generation programs
- Influence, challenge and create change across the broader global SEO, Content and PLG roadmaps to achieve goals and mitigate risk to traffic and revenue
- Serve as the voice of Content SEO in the Docusign offices, responsible for evangelizing SEO, driving standard process definition and execution, including training internal team members
- Develop and lead all aspects of content strategies that resonate with target audiences and align with brand objectives, demonstrating a mix of keyword-focused and creative content approaches
- Oversee the planning, implementation, and delivery of SEO content projects ensuring alignment with business objectives and timeline
- Handle SEO agency for all content requests
- Assess and allocate resources effectively to meet project demands, and monitor resource utilization and adjust plans as necessary
- Analyze project data to identify trends, measure success, and inform future strategies
- Prepare and present reports to senior management and partners
- Serve as the primary point of contact for all SEO content production related communications
- Champion a collaborative and high-performing team environment
Requirements
- 8+ years hands-on Content-focused SEO or Traffic Generation experience (either agency or client side)
- Bachelor's degree or relevant experience
Nice-to-haves
- Proficiency with some or all of these SEO tools/platforms, such as Google Search Console, Bing Webmaster Tools, Semrush, Screaming Frog, Confluence, JIRA, Tableau and Google Analytics
- Advanced content, writing and editing skills
- Possess a leadership presence with an ability to articulate a coherent, logical, and well-orchestrated SEO vision all while adapting to the specific Docusign situation
- Ability to influence leaders to prioritize SEO content strategies within their larger objectives
- A demonstrated passion for SEO and eCommerce/performance marketing
- Possess skills and interests in any content, data analysis and testing, competitive analysis, AI search, digital PR, or UX
- Embrace and thrive in an international working environment as a result of understanding the complexities of a large, global organization
- Analytical, data driven and a clear, independent problem solver
- Interested in the broader business context
- Strong time management, planning and organizational skills
- Ability to work well under pressure and within tight deadlines
Benefits
- Paid Time Off: earned time off, as well as paid company holidays based on region
- Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
- Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
- Retirement Plans: select retirement and pension programs with potential for employer contributions
- Learning and Development: options for coaching, online courses and education reimbursements
- Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
