Sr SEO Specialist

About the position

The Columbia Sales team collaborates with external partners (from wholesale key accounts to independent boutiques) and internal teams including Merchandising, Marketing, and Design to understand the needs of consumers and the realities of the marketplace, and how our product best fits this equation. The Sales team's business savvy and sales strategy expertise contribute to strong working relationships and solid results. The Senior SEO Specialist is responsible for writing clear and compelling copy for a wide variety of online customer partners, informing and engaging target consumers and audiences. They will develop best-in-class copy to engage and convert consumers while educating consumers about products, sustainability initiatives, and innovative technologies.

Responsibilities

• Write clear, compelling, error-free copy with an understanding of the importance of voice and tone in brand communications.
• Develop content marketing for B2C technology and B2B/B2C marketing with an eye to the outdoors.
• Partner closely with various teams to develop and communicate seasonal narratives and product stories.
• Design and construct layouts for online PDPs, category landing pages, and other as determined by wholesale.com customers.
• Monitor industry trends and incorporate best practices in SEO into work.
• Perform other duties as assigned.

Requirements

• Excellent at writing, editing and proofreading, and have strong research skills.
• Organized with strong time-management; ability to manage competing priorities, duties and/or projects.
• Detail oriented and proficient with technical tools and systems.
• Knowledgeable of the English language and have the ability to write clear, precise SEO copy.
• Proficient with Microsoft Office including Word, Excel, PowerPoint & Outlook.
• A Bachelor's degree, applicable certification or equivalent experience.
• Bachelor's in marketing, communications, journalism or related field.
• 5-8 years of professional experience and strong competency with the various tools, systems, or procedures required to accomplish the job.
• 5+ years of SEO experience with a proven track record of optimizing websites, mobile, video, and/or social.
• Thorough understanding of SEO best practices, search engine trends and search engine algorithms.
• 2+ years of experience working in an ad/design agency or communications company, preferred.
• Proven experience as a copywriter or related role for technical products through various mediums including experience writing copy to be translated for global markets, strongly preferred.

Benefits

• 401k plan plus a generous company match.
• Medical, dental, vision, life insurance, disability.
• Flexible spending accounts, health savings account.
• Assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services).
• EAP + which is free and confidential 24/7/365 counseling services.
• Extensive wellness benefits.
• Employee discounts.
• Generous time off program.