Sr. SEO Specialist

$68,640 - $107,120/Yr

Esri - Redlands, CA

Full-time - Mid Level

Redlands, CA

Professional, Scientific, and Technical Services

About the position

The Sr. SEO Specialist will play a crucial role in enhancing the online presence of Esri by implementing effective SEO strategies. This position involves collaboration with various teams to optimize websites, increase traffic, and improve brand awareness. The specialist will be responsible for conducting keyword research, technical audits, and providing insights based on site analytics to drive customer acquisition and engagement.

Responsibilities

• Work with the digital experience, content, development, and design teams to ensure successful on-page optimizations on websites
• Perform keyword research, including discovery and expansion of keyword opportunities
• Analyze and provide insights into site analytics reports and recommend action items
• Conduct technical SEO audits
• Conduct competitive research and analysis
• Maximize local search exposure
• Provide international SEO recommendations for Esri.com and distributor websites
• Help manage website migrations through reviewing analytics, redirects, benchmarking traffic, and identifying potential issues
• Stay up-to-date on latest SEO trends including structured data, rich snippets, and core web vitals

Requirements

• 5+ years of experience in SEO and a Bachelor's degree in business, marketing, communications, digital media, or related field; or 3 years of experience in SEO and a Master's degree
• Strong understanding of SEO best practices such as SEO friendly site architecture, meta tags, robots.txt, and redirection, with demonstrated knowledge through definition and application
• Strong analytical skills; ability to proactively assess SEO performance and identify issues and opportunities
• Excellent verbal and written communication skills with a high caliber of attention to detail
• Excellent organizational and time management skills
• Ability to work well independently and within a team environment
• Proficiency working in Microsoft Excel
• Proficiency working within Google Search Console

Nice-to-haves

• Experience working with any of the following website analytics and SEO tools, such as Adobe Analytics, Google Keyword Planner, Bing Webmaster Tools, Semrush, Supermetrics, Moz, or Screaming Frog

Benefits

• Medical, dental, vision insurance for employees and their families
• 401(k) and profit-sharing programs
• Minimum accrual of 80 hours of vacation leave
• Twelve paid holidays throughout the calendar year
• Opportunities for personal and professional growth