Sr. Social Media Manager, Project Kuiper Marketing

$127,800 - $211,200/Yr

Unclassified - Redmond, WA

Full-time - Senior

Redmond, WA

About the position

Project Kuiper is an initiative aimed at increasing global broadband access through a constellation of 3,236 satellites in low Earth orbit (LEO). The mission is to provide fast, affordable broadband to unserved and underserved communities worldwide, helping to close the digital divide. This role of Sr. Social Media Manager is crucial in leading the growth and management of Kuiper's social media channels to support the company's initiatives. The successful candidate will own social content decisions, driving long-term strategy, pre-planned campaigns, and day-to-day editorial decisions. They will also contribute to the development of new product features and tools for social marketing and measurement. The Sr. Social Media Manager will be responsible for the content strategy, execution, and measurement for all existing social media channels, including LinkedIn, Facebook, YouTube, and Instagram, with additional platforms like Threads and X being beneficial. This role requires collaboration across various internal teams, including brand, content, Business Teams, Employer Brand, and PR, ensuring quality and consistency in the brand voice. The incumbent will manage the content calendar, create a steady stream of organic and paid social media content, and leverage performance metrics to experiment and test new content ideas. At a strategic level, they will champion new ideas and opportunities to connect with external talent. The ideal candidate will thrive in a fast-paced environment, demonstrating the ability to deal with ambiguity and define frameworks where no prior examples exist. They should possess leadership experience, a proven track record in strategic planning and delivery of digital consumer communications campaigns, and a strong understanding of the current digital/social media landscape. The role demands experience in delivering successful social media and influencer campaigns, both organic and paid, with measurable results in key brand and commercial metrics. A strategic thinker who is goal-oriented and enjoys working in a start-up culture will excel in this position.

Responsibilities

• Develop growth strategy for emerging social channels.
• Lead strategy for creator content to support the brand and content.
• Develop and implement social media/influencer/digital communications strategies, briefs, and plans in line with business priorities.
• Manage creative and influencer agencies to plan and execute campaigns.
• Support brand marketing efforts with creator strategy for campaigns, events, and partnerships.
• Analyze and report social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings.
• Set an experimentation calendar and test hypotheses around the optimal editorial strategy.
• Work with platform partners to ensure the business is adopting the latest product features and best practices.
• Utilize industry and customer insight to inform strategies and remain an expert regarding ongoing social trends and new platform evaluations in line with global goals.
• Evolve channel admin and reporting processes to ensure a slick and cohesive operation.
• Collaborate with internal stakeholder teams - both locally and globally - including global social team leads to drive successful campaign delivery.

Requirements

• 7 years of experience working in social media marketing, preferably in telecom/cable/satellite industries.
• Undergraduate degree in Business-related disciplines or equivalent industry experience.
• Experience in global social media channel management and scope.
• Digital content producer experience.
• Avid user of social networking sites including Twitter, Facebook, Snapchat, Instagram, with a solid understanding of the current feature set of each platform.
• Ability to analyze and learn from reporting data and insights.

Nice-to-haves

• Creative mindset with the ability to layer on strategy.
• Experience in developing and managing acquisition marketing or channel programs.
• Experience executing scaled campaigns through social media.
• Experience developing and executing campaigns across multiple time zones and languages.
• Experience presenting metrics and progress to goals to senior leadership.
• Highly organized, able to juggle multiple projects and tasks simultaneously while managing essential admin and reporting work.
• Digital Communications expertise with a demonstrated knowledge of what works for a brand across social media and owned channels, including working successfully with influencers in both organic and paid spaces.
• Experience driving direction and alignment with large cross-functional teams and agency partners.
• Experience designing and executing joint marketing plans with strategic alliance partners with a global footprint.
• Experience using data and metrics to measure impact and determine improvements.
• Knowledge of web production processes and tools.

Benefits

• Medical, financial, and other benefits as part of a total compensation package.
• Equity and sign-on payments may be provided depending on the position offered.