Sr. Social Media Manager

$80,000 - $115,000/Yr

Shi International Ltd - Franklin Township, NJ

Full-time - Mid Level

Franklin Township, NJ

5,001-10,000 employees

Furniture, Home Furnishings, Electronics, and Appliance Retailers

About the position

The Senior Social Media Manager is an exciting opportunity for an experienced storyteller and social media strategist to develop and deploy the most effective ways to showcase the thought leadership and value that exists within SHI's subject matter experts. This role is pivotal in connecting these insights with target audiences through various social media platforms. The individual will lead the continued expansion of SHI's social media audience by helping conceive, develop, and deliver new, original content across all SHI social media platforms while empowering fellow SHI employees to do the same. The successful candidate will be able to help develop content that fosters dynamic engagement within the marketplace, as well as with current and future customers, partners, accredited media, current employees, and new recruits. The ideal candidate will proactively recognize and approach thought-leaders throughout SHI, pitching ideas and soliciting both written and video participation from SHI advocates who understand the value we provide to customers. A practical understanding of the IT industry is essential, as it will allow the candidate to identify ways to promote consistent, professional, and engaging social media content to IT and procurement leaders. Given the visibility of this position, the right individual must be quick-witted and risk-averse, responsible, empathetic, opportunistic, and level-headed in the face of adversity. They must command an executive presence while simultaneously communicating in an inviting, friendly, and fun corporate voice. Working with colleagues across the SHI Marketing Department and beyond, the Senior Social Media Manager will primarily conceive and support SHI's organic (non-sponsored) social media content, which includes brand positioning and thought leadership to engage current customers and attract new followers, company news, event promotion, and talent acquisition. This role offers a unique opportunity to work closely with talented creatives, marketing leadership, and industry experts to support SHI's business goals. The successful candidate will be the guardian of what “good” looks like on social media, especially LinkedIn, and will define and govern SHI's social strategy. Additionally, the candidate will educate colleagues and stakeholders on social media best practices and empower all SHI employees to present a cohesive community experience for both existing and new followers.

Responsibilities

• Defining, developing and executing social media strategy supporting SHI Marketing priorities
• Managing multiple social media profiles in support of different business units
• Collaborating with teammates, leaders and other departments to develop creative and fun social media content to support ALL SHI Marketing deliverables (brand, blogs, events, campaigns, e-books, videos, SHI.com, etc.)
• Constant monitoring of chatter on SHI's social media channels (Facebook, Instagram, LinkedIn, X, etc.) to mitigate risk to SHI and/or engage and grow an audience
• Creation of social content, community management, amplification, customer service response and lead generation
• Analysis of social media reporting and interpreting proper metrics that track and measure the effectiveness of all social media activities and adjusting publication strategy accordingly
• Growing employee advocacy of SHI's social media content by evangelizing SHI's social media content to new and existing employees on social media best-practices and empowering them to support content
• Ensuring that no social media communications compromise SHI's impeccable reputation
• Minimal travel as required

Requirements

• Bachelor's degree or equivalent work experience
• Minimum of 5 years Marketing, Communication and/or Social Media leadership experience
• An established social media 'brand'
• Advanced understanding of the 'language' of social media, including #Hashtags and other mechanisms to drive audience growth and participation
• Exceptional communication (verbal and written)
• Ability to collaborate with other creatives
• Ability to constructively critique and edit the work of others (and vice-versa)
• A willingness to learn from - and teach - teammates in a fun, supportive environment
• A positive attitude and proactive work-ethic
• Project management skills and ability to manage shifting timelines
• An aptitude in identifying and utilizing the most effective social media best practices and adjusting as new trends emerge
• Ability to tweak message based on platform and audience
• Able to understand, prioritize and represent SHI best interests to an external audience
• Ability to work professionally in a business-to-business environment

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• 401K
• Flexible spending account