Shi International Ltd - Franklin Township, NJ
posted 3 months ago
The Senior Social Media Manager is an exciting opportunity for an experienced storyteller and social media strategist to develop and deploy the most effective ways to showcase the thought leadership and value that exists within SHI's subject matter experts. This role is pivotal in connecting these insights with target audiences through various social media platforms. The individual will lead the continued expansion of SHI's social media audience by helping conceive, develop, and deliver new, original content across all SHI social media platforms while empowering fellow SHI employees to do the same. The successful candidate will be able to help develop content that fosters dynamic engagement within the marketplace, as well as with current and future customers, partners, accredited media, current employees, and new recruits. The ideal candidate will proactively recognize and approach thought-leaders throughout SHI, pitching ideas and soliciting both written and video participation from SHI advocates who understand the value we provide to customers. A practical understanding of the IT industry is essential, as it will allow the candidate to identify ways to promote consistent, professional, and engaging social media content to IT and procurement leaders. Given the visibility of this position, the right individual must be quick-witted and risk-averse, responsible, empathetic, opportunistic, and level-headed in the face of adversity. They must command an executive presence while simultaneously communicating in an inviting, friendly, and fun corporate voice. Working with colleagues across the SHI Marketing Department and beyond, the Senior Social Media Manager will primarily conceive and support SHI's organic (non-sponsored) social media content, which includes brand positioning and thought leadership to engage current customers and attract new followers, company news, event promotion, and talent acquisition. This role offers a unique opportunity to work closely with talented creatives, marketing leadership, and industry experts to support SHI's business goals. The successful candidate will be the guardian of what “good” looks like on social media, especially LinkedIn, and will define and govern SHI's social strategy. Additionally, the candidate will educate colleagues and stakeholders on social media best practices and empower all SHI employees to present a cohesive community experience for both existing and new followers.