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Sr. Solutions Marketing Manager
Checkr - Denver, CO
posted 2 months ago
About the position
The Sr. Solutions Marketing Manager at Checkr is responsible for driving customer acquisition and expansion through tailored content and strategic support for sales teams. This role involves creating compelling presentations, conducting market research, and authoring thought leadership content to effectively communicate Checkr's value to various audiences. The position requires collaboration with cross-functional teams to ensure that marketing efforts align with customer needs and market trends.
Responsibilities
- Directly support sales conversations with selected individual enterprise customers via customer-tailored content, presentations, talking points, RFP responses, and research, to maximize win rate and contract value.
- Create positioning, customer-facing sales presentations, collateral and web content for chosen high-priority audiences, such as industries, buyer personas.
- Train customer-facing teams on our packaged solutions for key customer segments; gather continuous feedback from field teams on their experience selling these solutions.
- Conduct market research with focus on key industries, personas or competitors, and share resulting insights to influence go-to-market decisions.
- Author thought leadership content for large internal and external audiences, in the form of presentations, blog posts, contributed articles, etc.
- Contribute content for selected events, conferences and account-based marketing campaigns.
- Work with other marketers to drive programs and campaigns aimed at chosen industries or buyer personas, advising on strategy and contributing content.
- Speak at industry and trade events.
Requirements
- 5-7 years of B2B marketing experience in solutions marketing, sales enablement, product marketing or industry marketing in technology companies with multiple product offerings.
- Fast-moving and highly responsive to changing needs, with a strong drive to help sales teams win strategic deals with major accounts.
- Expert creator of customer-facing sales materials, both with and without the help of internal design teams and/or creative agencies.
- Natural storytelling skills with a gift for writing and the ability to create engaging content that speaks to customer pain points.
- Market research and data analysis skills, both in conducting research directly via customer interviews and survey deployment, and in working with third-party research firms.
- Strong listening skills and customer empathy, with the ability to efficiently gather, synthesize and incorporate feedback from multiple internal and external stakeholders.
- Proven self-starter with a bias for action and a positive can-do attitude.
- Comfortable speaking to large audiences with a strong stage presence.
- Ability to thrive in fast-paced work environments, juggle multiple initiatives successfully and show adeptness at leveraging data to inform recommendations.
Benefits
- A fast-paced and collaborative environment
- Learning and development allowance
- Competitive compensation and opportunity for advancement
- 100% medical, dental, and vision coverage
- Up to $25K reimbursement for fertility, adoption, and parental planning services
- Flexible PTO policy
- Monthly wellness stipend
- Home office stipend
