Lenovo - Morrisville, NC
posted 2 months ago
Full-time - Mid Level
Morrisville, NC
10,001+ employees
Computer and Electronic Product Manufacturing
About the position
The Intelligent Device Group (IDG) WW Marketing Senior Content Specialist at Lenovo plays a crucial role in driving marketing initiatives targeted at IT decision-makers in mid to large-sized businesses. This position focuses on developing compelling content for sales enablement and integrated marketing campaigns, aimed at enhancing brand awareness and demand for Lenovo's IDG products and solutions. The role requires collaboration across various teams to ensure effective content planning, execution, and optimization in alignment with business goals.
Responsibilities
- Own the development, communication, and optimization of multiple cross-functional content streams that drive awareness, consideration, and demand for IDG products and solutions.
- Ensure alignment with specific marketing and business objectives and compliance with funding requirements and internal processes and policies.
- Collaborate with functional team members to execute content and activation activities on schedule and within budget.
- Partner with the WW Product Marketing and WW Vertical & Solutions teams to develop messaging frameworks to support content development.
- Communicate and advocate for WW's content, funding, and support needs, while providing insights and feedback to Geo teams, business segments, etc.
- Collaborate with internal teams such as Insights, Web, Media and Social Centers of Excellence to support the development and execution of content.
- Assist in reporting up and out on content and activation results (e.g., benchmarks, KPIs, optimizations, effectiveness, etc.).
- Participate in cross-business group initiatives that elevate the Lenovo master brand, helping to grow awareness, consideration, and preference for the entire portfolio of Lenovo solutions.
Requirements
- 3+ years of content development experience
- Bachelor's degree in marketing/communications/business or equivalent work experience
Nice-to-haves
- Proven experience across a broad range of marketing activities, disciplines, and tactics (e.g., content creation aligned to a target audience buyer's journey, Campaign development and activation, etc.)
